Criteo Recognized for Innovation in Commerce Media

NEW YORK, Oct. 5, 2026 /CourierPR/ -- Criteo, the global commerce intelligence platform, has been recognized for its Supply Side Platform (SSP) by Frost & Sullivan, earning the company the 2026 Global New Product Innovation award in the commerce media supply-side platform category. The recognition highlights Criteo's SSP's ability to connect commerce insights, activation, and measurement across various digital channels, including open web, online video, connected TV, and in-app environments.

The Frost & Sullivan evaluation commends Criteo's SSP for its comprehensive approach, which integrates commerce signals, audience activation, and measurement within a unified platform. This approach enables buyers to connect media investment with measurable commerce outcomes. Criteo's SSP leverages its proprietary commerce data and privacy-resilient identity capabilities to provide a holistic solution for advertisers and publishers.

Criteo's SSP uses commerce intelligence to inform the curation and activation of supply, bringing together purchase-validated signals, product-level intelligence, curated media packages, and Deal ID-based activation. This enables buyers to target high-intent shoppers through their preferred demand-side platforms (DSPs) while maintaining flexibility in media buying.

The platform's strength is evident in several areas, including commerce-grade signals derived from deterministic, first-party transaction data, such as over $1 trillion in annual observed transactions, more than 740 million unique users observed, and over 35 billion daily shopping events. The platform also offers a normalized product catalog covering more than 5 billion product SKUs across approximately 4,000 product categories and 120+ intent signals, enabling product-level intelligence across merchants, retailers, and categories.

Criteo's open-network activation model connects commerce audiences to buyers through more than 60 DSPs and over 1,300 publishers, supporting open web, online video, connected TV, and in-app inventory. The connected insights-to-activation workflow helps buyers identify relevant audiences, package curated supply, and deliver Deal IDs into their preferred buying platforms.

Criteo's SSP is designed for publishers, retailers, media owners, brands, and agencies looking to make commerce intelligence more actionable across digital environments. By connecting commerce signals, curated supply, flexible activation, and measurement, the platform helps partners better understand how media activity contributes to business outcomes.

The company's 2025 Annual Report, filed with the Securities and Exchange Commission (SEC) on February 26, 2026, as amended, provides additional context on Criteo's financial performance and market opportunity. The report details the company's growth trajectory, market share, and strategic initiatives, offering a comprehensive view of Criteo's operations and future prospects.