Creatify Labs Launches Boreal AI for Faster, Cheaper Video Ads

Creatify Labs has unveiled Boreal, a groundbreaking text-to-video AI model that promises to revolutionize the advertising industry with its exceptional speed and cost-effectiveness. At a mere one cent per second, Boreal not only rivals the quality of top-tier closed models but also outperforms them by a factor of 40 in speed and 12 in cost.

Launched on September 15, 2026, Boreal is designed to generate text-to-video and image-to-video content in real-time. The model can produce a five-second clip in approximately five seconds, making it an incredibly efficient tool for advertisers. According to Creatify Labs, Boreal’s performance is verified by blind human review, which shows that evaluators preferred Boreal over its base model in 81% of decisive comparisons.

The key to Boreal’s success lies in its innovative post-training recipe. Creatify Labs applied this recipe to the open-source LTX-2.5 model from Lightricks, a 22-billion-parameter system that generates both audio and video. This approach allowed the company to transform the base model into an ad-grade generator, ensuring that the final product meets the high standards required by advertisers.

In benchmark tests, Boreal demonstrated a significant improvement in motion quality compared to the leading closed models, while maintaining a similar level of perceptual quality. The cost savings are substantial, with a five-second clip costing about $0.05, which is 6 to 11 times less than the models in Creatify’s benchmark set. The speed advantage is equally impressive, as Boreal can generate a second of finished video for every second of GPU time, whereas traditional models often require minutes of queue time.

For marketers, the most compelling factor is the consistency Boreal offers. Unlike general-purpose video models, Boreal ensures that the product on screen remains the exact object the advertiser intended, and the creator stays the same from start to finish. This is crucial for maintaining the authenticity and integrity of ad campaigns.

Creatify Labs has also highlighted the potential for Boreal to scale efficiently. A storyboard of twenty five-second shots, for instance, would cost about $0.25 and take under two minutes to complete. In contrast, the same job on a leading closed model would cost around $12 and take over an hour of queue time.

While Boreal is currently strongest on short clips and simple scenes, the company is optimistic about its future. The same post-training recipe will be applied to newer base models as they mature, ensuring that Boreal remains at the forefront of AI video generation technology.

Boreal is now available through the Creatify Labs API, Model Playground, and AdFlow features, as well as on Fal platform. Both text-to-video and image-to-video capabilities are supported at launch, making it a versatile tool for advertisers and content creators alike.

With Boreal, Creatify Labs is poised to disrupt the advertising industry by offering a more cost-effective and efficient solution for video content creation. The launch marks a significant step forward in the democratization of high-quality video production, making it accessible to a broader range of businesses and creators.