Cornerstone Speaking and Coaching Expands Nationally with Six New Service Lines
News related to:Cornerstone Speaking and Coaching · 3 min read
WASHBURN, N.D., September 22, 2026 /CourierPR/ -- Cornerstone Speaking and Coaching, founded in 2022 by Ryan Botner, a top motivational speaker in the USA and the Midwest and a Maxwell Leadership Certified Coach based in Washburn, North Dakota, has marked a significant milestone in its third year of operation. The company has expanded its national footprint and introduced six fully developed service lines, solidifying its position as a comprehensive platform for entrepreneurs and organizational leaders.
In 2025, Cornerstone Speaking and Coaching reported a record year of growth, with the firm's six national programs, Be Intentional, Speak2SELL Sales Training Workshop, Touchpoint Selling, Intentional Leaders Circle, Money Follow$ Movement, and Business Packaging Program, now available across the United States. The Be Intentional leadership system, a foundational framework for every coaching engagement, was formalized as a standalone program, providing entrepreneurs and organizational leaders with a documented daily leadership practice. This system focuses on three dimensions: intentionality about vision, intentionality about people, and intentionality about the leader's own development.
The Speak2SELL Sales Training Workshop, a proprietary half-day and full-day sales communication program, continued to expand its national delivery, reaching sales organizations in various industries, including construction, agriculture, insurance, automotive retail, real estate, and professional services. The Touchpoint Selling follow-up system, which provides sales teams and entrepreneurs with a documented cadence for converting post-conversation nos into closed business through consistent value-delivering touchpoints, was also expanded as a standalone program.
The Intentional Leaders Circle, a peer accountability mastermind initially launched for North Dakota cohorts, completed its national expansion in 2025, with virtual cohorts now available to entrepreneurs across the United States. This program, structured around groups of eight to twelve entrepreneurs curated by industry alignment and business stage, offers written goal accountability, peer honest feedback, and ongoing access to Botner's full coaching framework through monthly sessions and quarterly intensive workshops.
The Money Follow$ Movement, a proprietary sales activation and revenue growth program, was formally launched as a standalone program in 2025. This program addresses the feast-or-famine revenue cycle that most entrepreneurs experience through a Daily Revenue Activity System, a Revenue Accountability Structure, and a Revenue Mindset Reset, all drawn from the Be Intentional framework. The Business Packaging Program, designed for entrepreneurs preparing a cash-flowing company for acquisition or exit, continued to serve clients across North Dakota and nationally through a 90-to-180-day structured preparation process.
Cornerstone Speaking and Coaching has coached more than 500 clients and delivered more than 200 keynote presentations nationally since its founding. The firm's client outcomes across three industries, automotive retail, real estate, and professional services, reflect the cross-industry applicability of its core frameworks.
Fred Koenig of Rise Property Brokers reported measurable business growth through coaching that helped him "work through the uncomfortable areas" of his business, the specific upstream constraints most business owners recognize but find most difficult to address directly.
These outcomes reflect the application of Cornerstone Speaking and Coaching's foundational goal-achievement framework, built on research by Dr. Gail Matthews at Dominican University demonstrating that making goals produces approximately a five percent productivity increase, writing them down produces approximately 65 percent, and adding a committed accountability partner produces up to 95 percent. This research progression serves as the measurable foundation for why accountability-structured coaching produces sustained behavioral change rather than temporary motivation.
In 2025, Cornerstone Speaking and Coaching marked a record year of program expansion, national client growth, and speaking demand. The firm's keynote speaking calendar reflected growing national demand for Ryan Botner as a top motivational speaker in the USA and the Midwest, with engagements spanning corporate sales team kickoffs and annual meetings, association and industry conference keynotes, leadership development retreats and programs, blue-collar and trades workforce development events, faith-based leadership conferences, and executive team workshops across North Dakota and nationally.
The measure of a record year is not the number of programs launched or the volume of engagements delivered. It is whether the entrepreneurs and leaders served in those programs are doing something measurably different because of the work. The documented outcomes, the national expansion, and the demand for the 2025 speaking calendar all reflect that standard being met, and they set the foundation for what 2026 is being built to produce.