Concept2 Marks 50 Years of Innovation in Fitness Equipment

MORRISVILLE, VT, UNITED STATES, November 5, 2026 /CourierPR/ -- Concept2, the Vermont-based company that has been a cornerstone of fitness equipment for five decades, celebrated its 50th anniversary on November 6, marking a significant milestone in the industry. Founded in 1976 in a dairy barn, Concept2 has grown from a small operation to a global leader in rowing oars and indoor fitness equipment.

The company’s journey began with the world’s first carbon-fiber oars, which revolutionized competitive rowing. This innovation laid the groundwork for the Concept2 RowErg, the gold standard in indoor rowing equipment. Over the years, Concept2 has expanded its product line to include the SkiErg, BikeErg, and the StrengthErg, introduced in 2025. These products cater to a wide range of fitness enthusiasts, from elite athletes to everyday users.

Today, Concept2 equipment is trusted by a diverse array of users, including elite athletes, training facilities, fitness competitions, military units, first responders, and fitness enthusiasts. The company’s products can be found in schools, gyms, rowing clubs, CrossFit boxes, HYROX events, and homes across the globe. At its core, Concept2 has always been about community, with the people who use its products and believe in its mission being the driving force behind its success.

To celebrate its 50th anniversary, Concept2 launched a series of initiatives in 2026. These included a dedicated digital experience at concept2.com/1976, the What Moves You? user-generated content campaign, and the Concept2 50th Challenge, which took place on November 6. These programs were designed to recognize the individuals behind the meters, miles, workouts, and personal bests, giving them opportunities to share their stories and participate.

Concept2’s anniversary also coincides with continued growth and innovation. The company recently expanded its lineup with the StrengthErg, and its equipment is at the heart of a wide range of fitness settings, including HYROX and the upcoming World Rowing Indoor Championships. In 2025, Concept2 formed the Concept2 Perpetual Purpose Trust to ensure long-term stewardship and preserve its purpose and values for the future.

With a commitment to long-term stewardship through its Perpetual Purpose Trust, Concept2 continues to build products and relationships designed to last. The company remains dedicated to delivering uncompromising durability, precision engineering, and exceptional customer support, ensuring that its legacy of innovation and performance continues into the future.