Commodity Cables LLC Names Jonathan Wicknig as Director of Sales

SUWANEE, GA, UNITED STATES, October 15, 2026 /CourierPR/ -- Commodity Cables LLC, a privately owned family business headquartered in Suwanee, Georgia, has appointed Jonathan Wicknig as its new Director of Sales. With 12 years of experience in the wire and cable industry, Wicknig brings a wealth of knowledge and expertise to the role.

Wicknig’s career has focused on driving revenue, developing strategic relationships, and delivering solutions that create measurable value for customers and organizations. His experience spans sales leadership, manufacturing, and customer-focused business development. According to Wicknig, his approach starts with understanding each customer’s business and what they need from their wire and cable supplier.

Wicknig’s manufacturing background gives him a practical perspective on the relationship between product capabilities and customer requirements. This experience allows him to bridge the gap between the technical side of the industry and the business needs behind a purchasing decision. His sales approach begins with understanding how a customer operates, identifying challenges and opportunities, and developing strategies around those priorities. The emphasis is on finding solutions that fit the customer's needs rather than treating product selection as an isolated transaction.

Commodity Cables LLC sells exclusively through distributors, whose customers include contractors, integrators, and other professional buyers. The company’s sales team supports distribution partners with product knowledge and accessible technical documentation. Its portfolio spans aluminum power products, category cable, copper and low-voltage cable, and portable cord. Downloadable specification sheets and knowledgeable sales support help distribution partners evaluate products for their customers' applications.

Commodity Cables LLC was founded in 2001 as a manufacturer-representative business and has since expanded into private labeling and now manufactures a portion of its product line. The company serves distributors across the United States and is headquartered in Suwanee, Georgia.

Wicknig’s appointment is part of Commodity Cables LLC’s ongoing efforts to strengthen its sales and distribution network. His experience and expertise will be crucial in driving the company’s growth and meeting the needs of its diverse customer base.

Outside of work, Wicknig enjoys spending time with his family and friends, getting out on the golf course, and cheering on the University of Michigan Wolverines.