Commander's Choice Challenging Industry Norms

The whiskey brand Commander's Choice, led by CEO Natalie Bovino and conceptualized by her brother Greg Bovino, a nationally recognized federal law enforcement leader, has introduced its 90-proof straight bourbon. This new product, reflecting the siblings' shared values of perseverance, leadership, and loyalty, marks the Bovino family's entry into the American spirits industry. The brand's 90-proof straight bourbon is distilled and bottled by Timber Creek in Crestview, Florida, at 90 proof (45% alcohol by volume).

Commander's Choice, named in honor of Greg Bovino's career in federal law enforcement, challenges the familiar playbook of the whiskey industry. It does not rely on borrowed heritage, manufactured rebellion, or carefully crafted images of American ruggedness. Instead, the brand's identity is built around the Bovino family's emphasis on perseverance, individual responsibility, and earned achievement. The company's motto, "For the Tribe," reflects loyalty to the people who stand beside you, work beside you, and remain when circumstances become difficult.

Commander's Choice's introduction comes at a time when the American spirits industry is seeing a surge in female-led entrepreneurship and independent distilling. Natalie Bovino, the company's CEO, led the development of Commander's Choice, including the search for a distilling partner capable of producing the company's inaugural bourbon. The search ultimately led to Timber Creek, a Florida-based distillery selected to produce the brand's straight bourbon whiskey.

The Bovino siblings share a belief that success is earned through relentless work, personal accountability, and the courage to continue when the easier choice would be to quit. Greg Bovino embodies the brand's spirit of true grit: conviction, toughness, loyalty, and a willingness to stand firm under pressure and lead alongside his team. Natalie Bovino brings that same determination and leadership to the business world.

Commander's Choice's 90-proof straight bourbon whiskey is now available to the public, with product information and brand updates published at www.commanders-choice.com. The company's mission is to produce a whiskey that reflects the values of perseverance, leadership, and loyalty, and to bring these values to the forefront of the American spirits industry.