CMB Launches Intelligent Signals AI-Powered Market Intelligence Solution

CMB, a market intelligence company, has launched Intelligent Signals, an AI-powered solution designed to help organizations identify emerging trends and understand market shifts. The platform integrates primary research with external signals, providing a continuous view of the broader environment that influences customer attitudes and behaviors. According to Jim Garrity, CEO of CMB, "Intelligent Signals expands what organizations can see and understand. Primary research remains essential because it gives us direct access to people's attitudes, needs, and experiences. Intelligent Signals adds another powerful source of evidence, the activity and change taking place around those people, much of which they may never see or be able to explain. Bringing those perspectives together helps our clients develop a fuller understanding of their markets and make smarter, more confident decisions."

Built as a client-specific platform, Intelligent Signals is customizable with Model Context Protocol (MCP)-compatible integrations. It monitors relevant external signals across sources such as social media activity, news, search, financial and competitive data, and additional sources tailored to client needs. The curation of the content ensures the integrity of signals, and the AI-powered analysis helps synthesize and identify patterns, shifts, and emerging opportunities or risks. CMB’s Intelligent Signals integrates with an organization's broader insight ecosystem, through MCP-compatible connections. These integrations help teams explore data and apply insights using the AI tools and agents that support their existing workflows. By bringing a broader set of signals into view, Intelligent Signals can help organizations better understand the factors influencing business performance and support more informed decisions across marketing, communications, product, insights, and strategy.

"It monitors relevant external signals across various sources, providing a comprehensive view of the market environment. This helps organizations make faster, more confident decisions."

Unlike traditional SaaS platforms, Intelligent Signals is purpose-built for each client. Each solution starts with the organization's specific business challenge and is designed around the questions, sources, audiences, competitors, and signals that matter most, while integrating with existing research and enterprise technology ecosystems. CMB’s Intelligent Signals is available at [www.cmbinfo.com/intelligent-signals](www.cmbinfo.com/intelligent-signals).

CMB, based in Boston, announced the release of Intelligent Signals on September 17, 2026. The platform is designed to help organizations spot emerging trends and market shifts earlier, providing a competitive edge in the rapidly changing business landscape. The solution is built to be flexible and adaptable, ensuring that it can be tailored to meet the unique needs of each client. With the ability to integrate with existing research and enterprise technology ecosystems, Intelligent Signals offers a seamless and efficient way for organizations to stay ahead of the curve.

In an era where data is abundant but often fragmented, Intelligent Signals stands out by providing a holistic view of the market environment. By combining primary research with external signals, the platform offers a more comprehensive understanding of customer attitudes and behaviors. This, in turn, enables organizations to make more informed and confident decisions, driving better outcomes in marketing, communications, product development, and overall strategy.

CMB’s commitment to innovation and client satisfaction is evident in the development of Intelligent Signals. The platform not only addresses the challenges of data fragmentation but also enhances the decision-making process by providing actionable insights. With Intelligent Signals, organizations can stay attuned to emerging trends and market shifts, ensuring they are well-positioned to capitalize on opportunities and mitigate risks.