Clay and Marketbridge Partner to Modernize Enterprise Go-to-Market Execution

BETHESDA, Md. and NEW YORK, Sept. 29, 2026 /CourierPR/ -- Clay and Marketbridge have formed a strategic partnership aimed at modernizing enterprise go-to-market (GTM) execution for businesses. The collaboration brings together Clay’s GTM infrastructure platform with Marketbridge’s expertise in GTM strategy, creative services, analytics, and organizational change. Together, the companies will help large enterprises transform buyer intelligence into coordinated revenue actions and measurable growth.

Marketbridge, a growth company for business, and Clay, the leading GTM infrastructure platform, announced their partnership to address the challenges faced by large enterprises in realizing measurable returns from their investments in intent data and artificial intelligence (AI). According to the release, these companies will help enterprises identify the buyer signals that matter and translate those signals into next-best actions, ultimately scaling successful GTM programs.

The partnership will initially focus on the Commercial Display and IT Solutions division of LG Electronics USA. LG Electronics is piloting a Clay-powered workflow that turns Influ2 engagement signals into timely, personalized sales actions.

Clay’s platform enables companies to create highly customizable signals by drawing on a broad range of data sources and applying AI to research enrichment and workflow orchestration. This allows enterprises to move beyond conventional web-intent data and uncover less obvious buying triggers tailored to their markets, customers, and growth strategies. Marketbridge complements these capabilities with strategic audience and ideal customer profile development, analytics, performance measurement, activation planning, and marketing campaigns, creative, and content.

The partnership offers a flexible path from initial use case to enterprise scale. Clay and Marketbridge will work with clients to identify high-value initial use cases, establish measurable proof of value, and create a roadmap for expansion. From there, organizations can apply the same foundation to a broader portfolio of sales and marketing opportunities without rebuilding their technology strategy or renegotiating each new use case.

The joint solutions will help enterprises develop custom buyer signals that extend beyond traditional intent data, improve ideal customer profile and account prioritization strategies, convert intelligence into coordinated, next-best-action sales and marketing plays, activate opportunities across B2B, small and midsize business, and large enterprise segments, measure performance and connect go-to-market activity to business outcomes, forecast and prioritize platform consumption, and scale successful programs across business units, regions, and custom segments.

Marketbridge, with a team of 350+ across North America and worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial, and consumer sectors, supports clients in creating unified Go-to-Market systems that connect strategy, AI, creativity, activation, and measurement.

Clay, the infrastructure that go-to-market teams use to build their revenue system, unifies all of a company’s customer and market data with third-party data from 200+ data vendors, lets you orchestrate any sales or marketing play, and deploys GTM agents that research, prioritize, and take action. Clay customers can execute any creative GTM idea to grow their company to its full potential.