Cint Launches Self-Service Outcomes Measurement in Advertising Campaigns

NEW YORK, Sept. 28, 2026 /CourierPR/ -- Cint, a global technology company behind continuous research and media measurement, today announced the launch of self-service outcomes measurement within Lucid Measurement Study Creator. This new offering allows advertising partners to build and launch studies that connect upper-funnel brand lift with lower-funnel sales impact more efficiently. Magnite, the largest independent sell-side advertising company, is the first platform to enable access to this new offering, allowing clients running Magnite ClearLine or streaming campaigns to combine Cint’s sales lift measurement with Lucid’s brand lift measurement within a single study.

The launch builds on Cint’s earlier introduction of in-flight outcomes measurement, expanding access to the capability through Study Creator. Media owners, ad tech platforms, and agencies can now launch combined brand and sales lift studies in minutes and on their own timelines, reducing the operational friction traditionally associated with bringing multiple forms of campaign measurement together.

Historically, advertisers have measured brand lift and sales lift through separate providers, datasets, and reporting workflows, making it difficult to understand how changes in consumer perception translate into business results. Cint’s outcomes measurement brings those signals into a single view, helping advertising partners identify how different audiences and media tactics influence both attitudes and purchasing behavior.

Alongside self-service access, Cint is introducing several new enhancements to its outcomes measurement offering. Linear TV is now available in beta testing as a measurable channel for outcomes studies, expanding the product’s cross-platform measurement capabilities. New overall and industry-specific sales lift benchmarks allow users to contextualize sales lift, conversion rate lift, average order value lift, and purchase frequency lift, with benchmarks initially available across Retail, Telecom, and Technology, and QSR. Customers can also customize the post-campaign purchase attribution window used in their studies, extending or shortening the period in which purchases are attributed to campaign exposure based on relevant buying cycles.

The expanded capabilities give media owners and ad tech platforms another way to demonstrate the business impact of brand campaigns, while helping agencies show clients how cross-platform investments influence both consumer attitudes and downstream behavior. By bringing these insights together within Lucid Measurement, advertising partners can more clearly demonstrate the connection between awareness and action without having to reconcile separate measurement reports.

Cint, a technology foundation for continuous research and measurement, connects researchers, advertisers, and brands to reliable data from the world’s largest network of high-quality sources. Researchers can collect human and advanced data at speed. Advertisers and their partners can measure campaign effectiveness at scale. Brands can move from insight to action with clarity. By operating the connective layer between asking questions and measuring advertising outcomes, Cint enables organizations to move faster and make confident business decisions.

Cint is a global technology company behind continuous research and media measurement. The company connects researchers, advertisers, and brands to reliable data from the world’s largest network of high-quality sources. Researchers can collect human and advanced data at speed. Advertisers and their partners can measure campaign effectiveness at scale. Brands can move from insight to action with clarity. By operating the connective layer between asking questions and measuring advertising outcomes, Cint enables organizations to move faster and make confident business decisions.