Chuck E. Cheese Opens Adventure World Concept in Mexico
News related to:Chuck E. Cheese · 2 min read
Dallas, TX, Sept. 15, 2026 /CourierPR/ -- Chuck E. Cheese, the world’s largest family entertainment center brand, has entered into an agreement with Grupo Dicrejart to introduce its new Adventure World concept in Jalisco, Mexico. This marks the company’s first foray into the Mexican market outside the United States.
The new Chuck E. Cheese Adventure World combines active play, games, dedicated areas for younger children, live entertainment, signature pizza, and the Kid Check safety program. The concept is designed to provide a more interactive and family-friendly experience compared to traditional Chuck E. Cheese locations, which focus more on arcade games.
The first Adventure World location, located at the Chuck E. Cheese Plaza Patria, will be relocated within the mall and is expected to open in October. Grupo Dicrejart will also rebrand and build the new concept at the Urban Center La Rioja location, which is anticipated to reopen as Chuck E. Cheese Adventure World just in time for the holiday season. A third location is currently in development, further expanding the concept’s presence in the market.
Emilio Rábago, CEO of Grupo Dicrejart, expressed excitement about the partnership, stating, "We look forward to bringing this concept to life. It will focus on imagery and theming that elevates the overall experience while allowing parents to jump in, climb alongside their kids, and be part of the fun instead of watching from the sidelines."
Mario Centola, chief operating officer of Chuck E. Cheese International, added, "Working with an experienced operator like Grupo Dicrejart gives us a strong opportunity to introduce Adventure World to the Mexican audience and introduce the concept for the first time outside the United States. We are excited to bring a new family experience to Jalisco while maintaining the traditions families know and trust from the world of Chuck E. Cheese."
Chuck E. Cheese has been a staple in family entertainment for nearly 50 years, celebrating half a million birthdays annually and setting the standard for interactive experiences, exciting arcade games, and its beloved Chuck E. Cheese character. The company and its franchisees operate nearly 600 fun centers across the United States and 16 foreign countries and territories.
Grupo Dicrejart, based in Guadalajara, Mexico, is a leading operator of family entertainment concepts throughout the country, including Fly and Fly Extreme. The company’s expertise in operating family entertainment centers and its experience in designing and manufacturing active play environments make it an ideal partner for Chuck E. Cheese.
The new Adventure World concept is expected to provide a unique and engaging experience for families in Jalisco, offering a blend of physical activity, imaginative play, and live entertainment. With the opening of the first location in October and the anticipated rebranding of the Urban Center La Rioja location, families in the region will soon have a new destination for fun and family time.