Cheez-It Launches Protein-Packed Crackers

Cheez-It® is introducing a new protein-packed cracker to meet the growing demand for more protein in snacking options. The new Cheez-It® Protein Original crackers, which will be available nationwide on retail shelves in October 2026, deliver 7 grams of protein per serving, making them a convenient addition to daily snacking routines. Made with 100% real cheese, these crackers offer the bold, cheesy flavor and satisfying crunch that Cheez-It fans have come to love, now with added protein.

The introduction of Cheez-It Protein Original is a response to the growing interest in protein-rich snacks, as evidenced by the Nielsen Consumer Journey and the Circana Snack Survey. These studies show that consumers are increasingly seeking out protein in their snacking options, and Cheez-It is meeting this demand with a new, taste-forward cracker.

The new Cheez-It® Protein Original will be available for an MSRP of $4.49 for a 7.3-ounce box. The company, Mars Incorporated, is a $65 billion+ family-owned business that produces some of the world's best-loved brands, including Cheez-It® and M&M's®. The company's mission is to create a better world for people, pets, and the planet, and the introduction of Cheez-It Protein Original is another step towards achieving this goal.

The new crackers are part of the Mars Incorporated portfolio, which includes a diverse range of quality snacking and food products, leading pet care products and veterinary services, and some of the world's most beloved brands. The company's commitment to innovation and quality is evident in the development of Cheez-It Protein Original, which offers consumers a convenient and delicious way to add protein to their daily snacking routines.

Cheez-It Protein Original will be available for purchase nationwide in October 2026, and consumers can follow the brand on social media platforms such as Instagram, Facebook, and TikTok for the latest snack drops and flavor collaborations.