Channel Factory Expands CTV Offering for Contextual Advertising

NEW YORK, Sept. 28, 2026 /CourierPR/ -- Channel Factory, the global contextual advertising company powering performance across walled gardens, today announced the expansion of its technology into Premium Connected TV. The offering brings video-level content classification and brand suitability standards to the streaming environments where audiences spend the majority of their screen time, turning what has long been an audience-targeting game into a context-first discipline. The launch addresses a gap that has widened as CTV has scaled. CTV ad spend is projected to reach nearly $38 billion in the US in 2026, growing at 14% year-over-year. Some 71.5% of all TV viewing is now ad-supported, and programmatic transactions account for 84% of total CTV spend; yet some of the buying still relies on audience segments rather than content signals.

The offering is powered by Channel Factory's proprietary IQ Series platform, supercharged by AERO, the same engine classifying content across walled gardens for over a decade. Applied to premium streaming, it enables video-level metadata tagging, genre and mood classification, and contextual suitability activation across a premium publisher network. Together the technology translates content intelligence into precisely aligned CTV inventory, enabling advertisers to align campaigns with specific genres, moods, moments, and contextual environments.

As privacy regulation tightens across markets and people-based signals become increasingly restricted, contextual targeting offers a durable alternative. Channel Factory's content-signal approach reduces reliance on individual-level identifiers without sacrificing precision, a structural advantage as brands plan for the long term. The reporting infrastructure closes a loop that most CTV buyers currently lack: where campaigns ran, who was reached, and what drove performance, going well beyond the impression-level data most streaming platforms surface.

CTV is cementing its place at the center of the media plan, and Channel Factory's expansion ensures that scale and precision are no longer a trade-off. The company has a presence in 54 countries across the Americas, Europe, the Middle East, Asia, and ANZ, providing advertisers with IAB standard category lists and customized content options in 50+ languages. For more information, visit www.channelfactory.com.

Projected to reach nearly $38 billion in the US in 2026, CTV ad spend is growing at 14% year-over-year. Some 71.5% of all TV viewing is now ad-supported, and programmatic transactions account for 84% of total CTV spend.