Chad Price Joins Hyperwear to Drive Sales and Strategic Growth

Hyperwear, a leading provider of innovative functional fitness equipment, has announced the appointment of Chad Price as Vice President of Sales and Strategic Growth. Price, who co-founded Kettlebell Kings and helped build it into a recognized brand in the specialty strength and fitness equipment market, will lead Hyperwear's expansion efforts across various sectors.

Price's extensive experience in sales, e-commerce, product development, and brand building will be instrumental in driving Hyperwear's growth. His background includes managing commercial fitness, fitness equipment dealers and distributors, specialty retail, and sports performance markets. Dirk Buikema, founder and CEO of Hyperwear, expressed enthusiasm about Price's appointment, stating, "Chad understands this industry from the perspective of an entrepreneur, product developer, and customer. His combination of skills is incredibly valuable."

Hyperwear, which was recently recognized on the Inc. 5000 list of America's fastest-growing private companies for the second time, is expanding its product portfolio and commercial capabilities. The company offers a range of products, including SandBell®, SteelBell®, Hyper Vest® weighted vests, and Hyper Rope®. Price will focus on developing strategic relationships with health clubs and gym operators, fitness equipment dealers and distributors, specialty retailers, professional and collegiate sports organizations, universities, and private sports performance facilities.

Buikema emphasized the importance of combining product innovation with evidence from exercise and health science. The company recently added Kristen M. Beavers, Ph.D., M.P.H., R.D., a professor and researcher at Wake Forest University School of Medicine, as a Science Advisor. Dr. Beavers' research focuses on the effects of weight loss and exercise on body composition, physical function, and metabolic health in older adults. This appointment reflects Hyperwear's growing commitment to using scientific insights to inform the development of its products and training applications.

Price's role at Hyperwear is designed to be broader than traditional sales leadership. He will work closely with the company to understand the needs of various stakeholders and explore how Hyperwear can support them. Buikema stated, "We want to get closer to the people using, specifying, and selling our products. Whether it's a major health club operator, fitness dealer, specialty retailer, professional or collegiate sports organization, university strength and conditioning program, or independent performance center, we want to understand what they need and explore how Hyperwear can help."

Hyperwear is inviting health club operators, fitness equipment dealers and distributors, retailers, sports performance organizations, universities, and other potential partners to connect with Price and the Hyperwear team to discuss facility equipment, retail programs, distribution opportunities, strategic partnerships, and new product initiatives. For commercial inquiries, interested parties can visit Hyperwear.com or contact the company directly.