CGI Becoming Crucial for Sales Process in Design Industry

Tonic, a full-service visual production studio specializing in CGI, 3D animation, and interactive visualization, has highlighted the growing importance of CGI in the sales process. According to a new interview with DesignRush, Tonic’s founder, Ashay Kshirsagar, explains that CGI is no longer just a marketing tool but a critical component in addressing buyers' concerns and reducing uncertainties.

Kshirsagar notes that while photographs can effectively showcase a product's aesthetic appeal, they often fall short when buyers need to understand the product's scale, materials, configurations, or how it will function in a specific environment.

Interactive visualization, on the other hand, allows buyers to explore these details themselves.

Tonic, founded in 2012, works with businesses to strengthen their employer identity, improve candidate experiences, and create meaningful communication strategies that attract and retain talent. Their services span branding, advertising, digital strategy, social media, content creation, and user experience design. Kshirsagar recommends that manufacturers avoid treating visualization as a large-scale production exercise from the outset. Instead, companies can start with the product or buying question creating the most friction in the sales process.

In the interview, Kshirsagar emphasized that CGI can significantly enhance the sales process by providing buyers with the ability to explore and understand products more thoroughly.

Tonic’s expertise in CGI and interactive visualization is well-suited to address these needs. The studio’s services can help businesses create compelling and informative visual content that not only showcases their products but also provides buyers with the information they need to make informed decisions. By integrating CGI into the sales process, businesses can reduce friction and improve the overall customer experience.

Tonic, a full-service visual production studio specializing in CGI, 3D animation, and interactive visualization, was featured in a new DesignRush interview examining how CGI is evolving from a marketing asset into a tool that can support the sales process for complex products.