Casino Group Renames Itself PLESIO Focusing on Convenience Retail

Casino Group, a leading convenience retail network, has officially changed its name to PLESIO, marking a significant shift in its corporate identity and strategy. Since 2024, the Group has been focusing on convenience retail, aligning its business and strategy with the evolving needs of local communities. This change is part of the Group's Renouveau 2030 strategic plan, which focuses on three key markets: daily food shopping, quick meal solutions, and new everyday services.

PLESIO, meaning "closeness" in Greek, was chosen to unite the seven brands around the Group's vision. The name is short, simple, and memorable, capturing the pleasure of welcoming customers and serving them well. The new identity reflects the Group's commitment to convenience retail, with a focus on three key markets: daily food shopping, quick meal solutions, and new everyday services.

The Group's Renouveau 2030 strategic plan is central to this transformation. It aims to roll out store concepts, expand quick meal solutions, and enhance new everyday services. PLESIO will also support its franchise partners to ensure their success. The Group will continue to provide shared resources and expertise to its brands, helping them to grow and adapt to the changing needs of their customers.

PLESIO currently operates 6,500 stores and employs 25,000 people, generating €12.5 billion in business volume in 2025. With a history spanning more than 125 years, the Group has brought together seven brands: Monoprix, Casino, Spar, Vival, Cdiscount, Franprix, and Naturalia. These brands will continue to operate under their own identities, each bringing its unique approach to convenience retail.

The change to the company's registered name will be submitted to shareholders for formal approval at the next General Meeting, to be held in 2027. PLESIO remains committed to serving customers well, both in-store and online, by adapting its offerings to meet the lifestyles and needs of each local community.