Carlos Sainz and New Era Unveil TEAM FIFTY5 Collection
New Era and Formula 1 driver Carlos Sainz have unveiled a new headwear and apparel collection, TEAM FIFTY5, marking a significant step in blending motorsport heritage with everyday fashion.
The Fall/Holiday 2026 collection, announced by New Era today, combines Sainz’s distinctive personal style with his TEAM FIFTY5 identity. The launch includes a range of headwear and apparel, featuring understated motorsport influences and a refined, everyday aesthetic.
The collection, designed to feel considered, versatile, and timeless, includes New Era's 9FORTY, 9TWENTY, and 9FORTY A-Frame styles of caps, along with hoodies and T-shirts in an outdoor green, off-white, white, faded blue, and red palette. Notably, some designs incorporate direct embroidery and woven elements with a red chili pepper, a nod to Sainz’s “Chili” nickname and the TEAM FIFTY5 community.
A standout piece, a yellow 9FORTY cap with red details, was created especially for fans attending the TEAM FIFTY5 Grandstand at Sainz’s home race in Madrid. This design, which takes inspiration from Sainz’s favorite colors and the Spanish flag, serves as a colorful celebration of his personal style and connection to his home crowd.
The collection also features relaxed and oversized T-shirts and hoodies, alongside slim and cropped women’s T-shirts, all designed to resonate with fans looking to support Sainz and his team in a more casual setting.
Carlos Sainz, who made his Grand Prix debut in 2015 and currently races for Atlassian Williams F1 Team, expressed his pride in the collaboration, stating, “TEAM FIFTY5 is part of who I am since the beginning of my career. Together with my personal team and with my fans, we have built a community of shared experiences and values, and it's time to expand it, at the track and beyond. With this collection, we wanted to create something that feels authentic to that identity but can be worn every day.”
Patrik Söderström, New Era’s Vice President for EMEA, echoed Sainz’s sentiments, adding, “TEAM FIFTY5 represents a natural meeting point between elite motorsport and contemporary lifestyle. Working closely with Carlos and his team, we have created a collection that feels personal and distinctive while remaining true to New Era’s heritage in headwear, sport, and culture.”
The launch campaign, captured in Mallorca during the summer break, features Sainz and his team, giving the debut release a focused and exclusive positioning away from the track.
Available through New Era’s online channels, the Carlos Sainz’s online store, and select wholesale partners, the collection is expected to resonate with both motorsport enthusiasts and fashion-forward individuals alike.