Carles Puyol Highlights Midea-FC Barcelona Partnership at IFA 2026

BERLIN, Sept. 5, 2026 /CourierPR/ -- At Midea's booth at IFA 2026, FC Barcelona legend Carles Puyol highlighted a significant moment for both brands, emphasizing their shared commitment to world-class performance and high standards. Puyol, who served as FC Barcelona's captain, discussed leadership and the importance of recognizing others, setting an example, and maintaining high standards.

Puyol's appearance at the IFA 2026 event marked a continuation of a five-year partnership between Midea and FC Barcelona, now in its first season. During his visit, Puyol joined Midea International President Lewis Fu to present a customized FC Barcelona jersey, highlighting the partnership's commitment to bringing the club's values to a broader audience.

Reflecting on his time with the club, Puyol shared, "World-class performance is never about individual talent alone. It comes from hard work, continuous improvement, and trusting the people around you. Those values are deeply rooted in FC Barcelona, and I see the same commitment to high standards in Midea. I am proud to help bring them together through this partnership."

Fu echoed Puyol's sentiments, stating, "Midea and FC Barcelona share a commitment to world-class performance. We bring that same discipline and drive for continuous improvement to technology, making everyday life simpler. Having Carles Puyol with us at IFA brings those shared values and our five-year partnership to life."

During his visit, Puyol also explored Midea's SMART MASTER area, which showcased connected home experiences powered by Comfort Agent and Health Agent, bringing "A Home That Understands" to life. He concluded his tour with a fun "Shoot Like a Star" football challenge in the FC Barcelona area.

Midea, a leading global technology company and one of the world's largest home appliance manufacturers, has been FC Barcelona's Main Partner and Official Home Appliances Partner since July 1, 2026. The company's logo appears on the sleeves of the club's match and training shirts, marking a significant step in their collaboration.

Founded in 1968, Midea Group operates across seven business pillars: Smart Home, Industrial Technologies, Building Technologies, KUKA, New Energy, Midea Healthcare, and ANNTO Logistics. As a Fortune Global 500 enterprise, Midea Group ranked No. 231 in 2026.

Puyol's visit at IFA 2026 not only strengthened the partnership but also brought it closer to fans, reflecting Midea's goal of making advanced technology more accessible and user-friendly at home.