Calbee America Expands Snack Portfolio for Convenience Stores
News related to:Calbee America · 2 min read
Calbee America, the U.S. division of Japan’s largest snack company, has expanded its product portfolio to better meet the evolving expectations of convenience store shoppers. This move is part of a broader strategy to offer a wider range of snack options, from veggie-forward puffed snacks to Asian-inspired flavors.
The new offerings include Harvest Snaps Bonus Bags, which come in three varieties: Lightly Salted, Tomato Basil, and White Cheddar Baked Veggie Snacks. Each bag weighs between 1.76 and 2.3 ounces and features green peas or red lentils as the primary ingredient, along with avocado oil. Additionally, the bags offer 30% more free product, making them a value-added option for convenience stores.
Harvest Snaps Veggie Straws, available in Sea Salt, Zesty Ranch, and Sweet 'n Spicy flavors, are also part of the new lineup. These light, crispy straws are made with yellow peas as the primary ingredient and are packed in 2.12-ounce bags. They provide a satisfying crunch and a healthy alternative for consumers looking for snacks with real-veggie nutrition.
Calbee America has also introduced Harvest Snaps Cheese Puffs, which come in Cheddar & Sour Cream and White Cheddar Jalapeño flavors. These 1.36-ounce bags are made with yellow peas as the primary ingredient and avocado oil, offering a bold, savory crunch that appeals to a variety of palates.
Another addition to the portfolio is Calbee Asian Style Chips, inspired by iconic Asian dishes and flavors. The lineup includes Japanese-Style Tonkotsu Ramen, Umami Salt, Chinese-Style Spicy Hot Pot, Thai-Style Yellow Curry, and Korean-Style Spicy BBQ. Each 2.3-ounce bag brings a unique taste experience to convenience store shelves.
Since expanding from Japan in 1970, Calbee America has been committed to bringing taste and fun to people through snacks. The company’s existing c-store collection includes Calbee staples such as Shrimp Chips and Takoyaki Ball, along with the full lineup of Harvest Snaps Baked Veggie Snacks and Crunchy Loops. These new products build on that foundation, providing convenience retailers with more ways to meet the needs of their evolving customer base.
These new products are now available to c-store operators nationwide.