Butterfinger Celebrates 25 Years as Heidi Klum's Halloween Party Title Sponsor

PARSIPPANY-TROY HILLS, N.J., Sept. 30, 2026 /CourierPR/ -- Butterfinger, an iconic American candy bar celebrating its 99th year on the market, is once again the title sponsor of Heidi Klum's Halloween party, marking the milestone 25th anniversary of the legendary event. This year, the partnership extends beyond the party, with a limited-time dessert collaboration at Crazy Pizza's SoHo location in New York City.

For the month of October, Crazy Pizza, where Heidi Klum is a partner, will offer the Heidi Klum's Halloween Butterfinger Pizza. Available from October 1 through 31 at the restaurant's SoHo location at 218 Lafayette St., the dessert is a unique treat that combines the Halloween spirit with a Butterfinger-inspired flavor. The event will also feature free product sampling at the iconic New York City Village Halloween Parade on October 31, beginning at 7:00 p.m., giving paradegoers a chance to experience the signature Butterfinger flavor.

Butterfinger, a brand that has been providing one-of-a-kind enjoyment to consumers since 1923, is part of the Ferrero Group, a global company founded in 1946 in the small town of Alba in Piedmont, Italy. The Ferrero Group now operates in over 170 countries and is known for its iconic brands, including Nutella, Kinder, Tic Tac, and Ferrero Rocher. With over 47,000 employees, the company has expanded its presence in the North American market since entering in 1969, growing to more than 5,400 employees in 15 plants and warehouses.

This year's Halloween party, which is expected to captivate pop culture with jaw-dropping costumes and unforgettable reveals, will feature the return of the fan-favorite Butterfinger-tini, along with immersive Butterfinger sampling experiences throughout the evening. The party, known for its larger-than-life celebrations, will continue to bring its unmistakable Halloween spirit to the event, ensuring that the spirit of Halloween lingers all season long.

The partnership between Butterfinger and Heidi Klum's Halloween party is a testament to the brand's commitment to making the Halloween season bigger, bolder, and more unforgettable than ever. From Manhattan's most legendary Halloween party to exclusive culinary collaborations and citywide celebrations, Butterfinger is ensuring that the spirit of Halloween remains a part of the season's festivities.