BuildersUpdate.com Launches Pay Upon Performance Model for Homebuilders

BuildersUpdate.com, an Austin-based online marketing platform for homebuilders, has introduced a Pay Upon Performance model to help builders navigate the challenges of rising material costs, higher fuel prices, and shifting mortgage rates. This innovative approach aims to support homebuilders by offering a marketing solution with no upfront costs, ensuring that builders only pay a flat marketing fee when a home sale closes.

The Pay Upon Performance model works by presenting builders' communities and listings to a vast network of more than 868,000 licensed real estate agents. These agents pre-qualify buyers before introducing them to a builder, ensuring that the builder receives only qualified leads. The agents are compensated only when a transaction closes, aligning their interests with those of the builder and the buyer.

BuildersUpdate.com's extensive network includes placement across more than 13,000 websites and inclusion in over 1.2 million monthly newsletters. This broad reach enhances the visibility of the builder's properties, increasing the likelihood of a sale. The platform also offers enhanced search placement and access to its patented electronic buyer registration system, which confirms that a buyer is new to the builder before the buyer is presented. This system allows builders to list their current incentives and available homes, making the process more efficient and effective.

Under the Pay Upon Performance model, the marketing fee starts at $1,000 per property and is paid at closing. This fee is applicable only when BuildersUpdate.com is the procuring cause of the sale, meaning the buyer was introduced to the builder through the platform. The terms of the contract are detailed and can be found on the company's website.

This new model is designed to provide homebuilders with a flexible and cost-effective marketing solution, allowing them to focus on their core business while ensuring that their properties are effectively marketed. By leveraging the expertise of a large network of real estate agents and utilizing advanced technology, BuildersUpdate.com aims to streamline the homebuying process and support builders in a challenging market environment.