Buc-ee's Begins Planning Process for New Travel Center in Rocky Mount, North Carolina
News related to:Buc-ee's · 2 min read
ROCKY MOUNT, N.C., October 20, 2026 /CourierPR/ -- Buc-ee's, the world's most-loved travel center, has initiated the planning process for a new travel center in Rocky Mount, North Carolina. The proposed project, which would be located at the southeast corner of I-95 and Highway 4, is expected to bring significant economic benefits to the region.
According to a letter dated October 12, Buc-ee's has invited adjacent property owners to a neighborhood meeting to discuss the project. The travel center would occupy 74,000 square feet and offer 120 fueling positions. The project is anticipated to generate more than $60 million in private investment, create 200 permanent jobs, and produce over $30 million in estimated annual taxable sales once operational.
The travel center is expected to offer starting wages of $18-$21 per hour plus full benefits, a 6% matching 401(k), and three weeks of paid vacation. Buc-ee's, founded in 1982, is known for its pristine bathrooms, friendly service, and unique collection of gifts, apparel, and fresh, delicious food. Since beginning its multi-state expansion in 2016, Buc-ee's has opened travel centers in Alabama, Florida, Georgia, Kentucky, South Carolina, Tennessee, Missouri, Colorado, Mississippi, Ohio, Arizona, and Arkansas. In June of this year, Buc-ee's broke ground on its first North Carolina store in Mebane.
The project is part of a broader effort to expand and improve an existing highway project needed to bring the travel center to Rocky Mount. Buc-ee's is working closely with the North Carolina Department of Transportation (NCDOT) and Nash County's legislative delegation to support the initiative.
The proposed travel center would expand the local tax base and create new employment opportunities, while adding a new source of commercial activity along the I-95 corridor. The project is expected to help spur economic revitalization in rural North Carolina. The travel center would bring more than $60 million in private capital investment and is estimated to generate more than $30 million in annual taxable sales once operational. The project would help spur economic revitalization in rural North Carolina by creating jobs, attracting new investment, and supporting the region's long-term growth.