Brand Content Names New CEO as Agency Expands Nonprofit Work

Brand Content, a creative agency founded in 2001, has announced that Kelly Gross Douglas has assumed ownership and the role of CEO. This transition marks a new chapter for the agency as it continues to serve commercial brands while expanding its nonprofit and cause-driven work.

Founder Doug Gladstone, who has led the agency for more than two decades, has completed his transition to the next generation of leadership. Gross Douglas brings a wealth of experience to the role, having worked closely with the agency for several years. She will guide the agency in its commitment to building brands worth rooting for and bringing equal creative firepower to causes worth fighting for.

Brand Content’s strategy includes a longstanding low-bono model, which reserves capacity for nonprofits at reduced rates without compromising the team or the level of strategic and creative rigor. The agency’s integrated team works across brand strategy, creative, design, messaging, content, digital, and marketing activation, ensuring that both commercial and nonprofit clients receive the same high standards of work.

The agency’s commitment to this dual approach is rooted in the belief that great work can make a difference in the world. By combining commercial and nonprofit efforts, Brand Content aims to leverage its creative expertise to support a broader range of causes and initiatives.

Gross Douglas’s appointment reflects the agency’s ongoing evolution and its dedication to making a positive impact. As the CEO, she will lead the agency in exploring new opportunities and strengthening its position in the industry.

Brand Content continues to serve its clients with a focus on delivering exceptional results, whether in the commercial or nonprofit sectors. The agency remains committed to its mission of creating brands that matter and driving meaningful change through its creative work.