Bosideng Opens Exhibition Marking 50 Years of Down Jacket Innovation
News related to:Bosideng · 3 min read
SHANGHAI, China, Oct. 27, 2026 /CourierPR/ -- Bosideng, a Chinese down jacket brand, has unveiled a significant milestone in its 50-year history with the opening of its "Warmth Code: Half a Century of History" exhibition at Gate M West Bund Dream Center in Shanghai. The exhibition, which opened to the public on October 19 and runs until November 1, showcases the brand's journey from its humble beginnings to its current status as a key player in the global fashion industry.
The exhibition is divided into six themed spaces, each offering a unique perspective on Bosideng's evolution. In the "Chronicle" space, 15 display cases present a curated collection of landmark garments, design sketches, fabric samples, and archive images. These artifacts mark key moments of innovation in the brand's history, highlighting its commitment to product development and design excellence.
One of the highlights of the exhibition is the "Inside the Qomolangma 1.0 Jacket" installation, which provides a detailed look at the insulation structure, protective fabrics, and functional features of a down jacket designed for extreme cold. This installation, suspended in the exhibition, reveals the layers of the jacket, showcasing the brand's dedication to creating high-performance clothing.
Bosideng's commitment to innovation is evident in its latest product, the Trench Coat Down Jacket, launched in 2021. This jacket combines classic tailoring with the warmth of down, using 52 pattern pieces and 150 production steps to achieve a clean exterior line while allowing the down to loft and keep the wearer warm. The jacket's design demonstrates the brand's ability to balance traditional styles with modern functionality.
The exhibition also features international collaborations that showcase the versatility of down as a fashion material. Bosideng has partnered with renowned designers such as Jean Paul Gaultier and Kim Jones, creating collections that explore bold silhouettes and constructions. The New-Generation Down Jacket Collection with Jean Paul Gaultier uses innovative filling techniques and garment construction to create expressive silhouettes, while the premium AREAL line, led by Kim Jones, brings architectural shapes and a futuristic aesthetic to functional clothing.
Bosideng's roots can be traced back to 1975, when Gao Dekang, the founder of the brand, read a newspaper report on the Chinese mountaineering team's ascent of Mount Qomolangma. Inspired by this report, Gao resolved to make high-performance down jackets. In 1976, he and a group of fellow villagers started out in Changshu, Jiangsu Province, with eight sewing machines. Over the years, the brand has continued to refine its down jacket, with a landmark 1995 down jacket designed for everyday wear bringing a distinct fashion sensibility to cold-weather clothing.
The exhibition also includes two editions of the Shanghai newspaper Jiefang Daily, one from 1975 and one from 2026, linking the brand's early ambitions with its current achievements. The display of these newspapers serves as a tribute to the brand's long commitment to its core craft and its vision for the future.
Bosideng's journey from a small tailor's shop to a global fashion brand is a testament to its dedication to innovation and design. The brand's commitment to original design now extends beyond co-created collections to talent support, as it enters into strategic partnerships with the Vogue China Fashion Fund and France's Association Nationale pour le Développement des Arts de la Mode (ANDAM). These partnerships aim to connect emerging Chinese designers with French and international creative networks, broadening the global design ecosystem.
The "Warmth Code: Half a Century of History" exhibition not only celebrates Bosideng's past but also looks forward to its future. As the brand continues to focus on the down jacket, it aims to drive original design and develop its own fashion language through exchange with creative talent around the world. This commitment to innovation and design freedom positions Bosideng as a key player in the global fashion landscape.