Blurb Launches Instant Store for Direct Book Sales

SEATTLE, WA, UNITED STATES, November 10, 2026 /CourierPR/ -- Blurb, the self-publishing platform powered by RPI Print, has launched Blurb Instant Store, a new way for authors, artists, and creators to sell their print-on-demand books directly to their audience. The platform offers authors, artists, and creators a print-on-demand book product page with no setup or platform fees, allowing them to maximize their earnings and reach their readers directly. Blurb Instant Store is a ready-to-share book product page with a preview, author bio, and social links, featuring more books from the author. Every book is printed on demand and shipped directly to the buyer, so sellers carry no inventory, pay nothing upfront, and never handle packing or shipping.

Blurb Instant Store is a significant development for the self-publishing industry, as it allows creators to bypass traditional publishing channels and sell their work directly to readers. The platform is designed to be user-friendly, with sellers able to set their own prices and share their store link anywhere their readers are, including social media, newsletters, and websites. The platform also includes a feature for sellers to use Blurb's AI Listing Optimizer to fine-tune their listings for use on any e-commerce or retail channel, as well as generate keywords for marketing, search optimization, and ad targeting.

Blurb Instant Store is available now, just in time for the holiday season, when readers are looking for perfect gifts and authors and creators can offer their books directly to them. Blurb will host a free webinar on November 17, titled "Meet Blurb Instant Store," with Blurb creative ambassador Dan Milnor and Blurb lead brand designer (and author) Kim Arispe, covering how to set up and sell with an Instant Store. Instant Store is part of a growing suite of Blurb seller tools that also includes retail distribution, the RPI Print API, and Bulk Printing Services.

Blurb, founded in 2005 to democratize the industry, has been for more than 20 years, making it possible for anyone to share their work. With Blurb Instant Store, the platform is taking another step towards making self-publishing more accessible and profitable for creators. The free webinar on November 17, titled "Meet Blurb Instant Store," will provide sellers with the tools and knowledge they need to succeed with the platform. With Blurb Instant Store, authors and creators can offer their books directly to readers, bypassing traditional publishing channels and maximizing their earnings.