Blockboard Named Finalist in Two Digiday Technology Awards Categories
News related to:Blockboard · 2 min read
Blockboard, an advertising technology company based in New York City, has been named a finalist in two categories at the 2026 Digiday Technology Awards. The company, known for its outcomes-driven approach to digital media, has been recognized for its Best Buy-Side Programmatic Platform and its AI-powered tool, BlockVantage.
This marks the third consecutive year that Blockboard has been nominated for the Best Buy-Side Programmatic Platform category. The company's previous victory in 2025 further solidifies its position as a leader in the programmatic platform space. Blockboard's founder and CEO, Matt Wasserlauf, was also honored with the 2024 Digiday Technology Award for Founder of the Year, adding to the company's growing list of accolades.
The Best Buy-Side Programmatic Platform nomination highlights Blockboard's commitment to creating a more transparent and accountable advertising ecosystem. The platform is designed to help advertisers plan, execute, and measure campaigns across various media channels, including connected TV, online video, display, mobile, and audio. Every impression purchased through Blockboard is pre-validated to ensure that an actual person is behind the view, thereby eliminating exposure to advertising fraud and wasted spending.
In its first year, BlockVantage, Blockboard's AI-powered media-planning and campaign-activation tool, was named a finalist for Best AI Tool. This recognition underscores the company's dedication to simplifying the complex process of launching digital and streaming television campaigns. BlockVantage enables businesses to build media plans, identify target audiences, generate creative, and launch campaigns through a streamlined experience, making sophisticated advertising technology more accessible to businesses of all sizes.
According to Matt Wasserlauf, the founder and CEO of Blockboard, "To be recognized by Digiday for a third consecutive year, and in two categories, is an incredible honor for our entire team. Winning Best Buy-Side Programmatic Platform last year validated our approach to building a more transparent and accountable advertising ecosystem. This year's recognition of both Blockboard and our BlockVantage AI campaign tool shows that we are continuing to innovate while staying focused on what matters most: helping marketers eliminate waste, reach real audiences, and generate stronger results."
The Digiday Technology Awards, which recognize the companies and platforms driving innovation across advertising, media, and commerce, will announce the winners on September 22, 2026. Blockboard's achievements reflect its ongoing efforts to advance enterprise-grade programmatic advertising while making powerful media technology more accessible to businesses of all sizes.