BIBIBOP Launches Good Energy Bowl Campaign to Combat 3 PM Slump
News related to:BIBIBOP Asian Grill · 1 min read
Columbus, OH, Oct. 19, 2026 /CourierPR/ -- BIBIBOP Asian Grill, a chain of 79 locations in nine states and Washington, DC, has launched a new campaign to combat the 3 p.m. slump with its Good Energy Bowl. The campaign, which kicked off across all BIBIBOP locations, aims to reframe lunch as a meal that can sustain productivity well into the evening.
According to the company, the average American experiences an "afternoon slump" for 29 minutes starting at 3 p.m. BIBIBOP is tapping into this phenomenon with its Good Energy Bowl, which features a balance of probiotic goodness, nutrients, and antioxidants. The bowls are designed to provide sustained energy, encouraging customers to think of their lunch as more than just a quick break.
The Good Energy Bowl campaign celebrates the range of BIBIBOP ingredients used to increase energy. From purple rice and sweet potato noodles to KBBQ beef and kimchi, each base, protein, and hot and cold topping is prepared in-house to ensure high-quality, customizable meals. Chef Larry Geller emphasized the importance of building a meal with high-quality ingredients that focus on complex carbs, high fiber, and plenty of protein.
BIBIBOP Asian Grill, founded in Columbus, Ohio, in 2013 by Charley Shin, serves healthy, customizable bowls inspired by the Korean dish bibimbap. Each bowl is built from whole-food ingredients, with a certified gluten-free menu. The company is committed to the well-being of its guests, team members, and communities, offering nutrient-dense meals, jobs, and training, as well as local giving.
The Good Energy Bowl campaign is part of BIBIBOP's ongoing efforts to provide guests with meals that not only taste great but also support their overall health and productivity. By offering a range of customizable options, the company aims to help customers stay energized and focused throughout the afternoon and well into the evening.