Betsson Group Launches Foundation for Social Impact

TA' XBIEX, Malta, Oct. 2, 2026 /CourierPR/ -- Betsson Group today announced the launch of the Betsson Foundation, a registered public benefit foundation that will bring together and support the Group's charitable, community, and sports-related initiatives under one organisation. The move marks the next step in the Group's long-standing commitment to creating positive impact in communities around the world.

For many years, Betsson Group has contributed to a wide range of organisations and local communities across its markets and office locations, from employee-led fundraising and grassroots projects to community and CSR initiatives developed through its partnerships with leading football clubs and athletes. The launch of the Betsson Foundation signifies a new phase in the Group's approach to social responsibility, as it seeks to coordinate and scale these activities more effectively.

The Foundation will serve as the central organisation for coordinating and scaling Betsson Group's social impact activities, working closely with employees, partners, and local organisations across the Group's markets. By bringing together existing and new initiatives under a shared framework, the Foundation will strengthen collaboration and knowledge sharing, while increasing the long-term impact of these initiatives.

The Betsson Foundation will remain a central focus for the Group's social impact activities, with a particular emphasis on leveraging its global sports partnerships to expand the reach and impact of its initiatives. One recent example of this is the Foundation's support for Boosting Up, a five-year programme in Peru that supports 22 participants from a school in Lima through football, English-language education, and nutritional support.

The Betsson Foundation has been incorporated in Malta as a separate legal entity and operates under a governance framework comprising the founding company, a Board of Administrators, and a Supervisory Council. The structure provides oversight and accountability while supporting the Foundation in pursuing its philanthropic objectives and managing its activities responsibly and in accordance with applicable legal requirements.

Betsson Group employs around 3,000 people in Europe, South America, Asia, and North America. The parent company, Betsson AB, is listed on Nasdaq Stockholm. The company's vision is to provide the best customer experience in the industry, and sustainability is an integrated part of its strategy, as taking responsibility for customers, employees, and communities is a prerequisite for running a sustainably successful business.

The Betsson Foundation aims to create lasting positive impact by supporting worthy causes, fostering long-term partnerships, and bringing together initiatives that strengthen communities across Betsson's markets. The Foundation will continue to build on existing partnerships while identifying new opportunities to support communities across the Group's markets.

The Betsson Foundation is a registered public benefit foundation that brings together and supports Betsson Group's charitable, community, and sports-related initiatives under one organisation. The launch of the Betsson Foundation marks the next step in the Group's long-standing commitment to creating positive impact. The Foundation will serve as the central organisation for coordinating and scaling Betsson Group's social impact activities, working closely with employees, partners, and local organisations across Betsson's markets. By bringing together existing and new initiatives under a shared framework, the Foundation will strengthen collaboration and knowledge sharing, while increasing the long-term impact of these initiatives.