Benjamin & Maxwell Launches AI-Powered Digital Design Studio for Luxury Furniture

Old Bethpage, NY — October 7, 2026 — Benjamin & Maxwell today announced the launch of its next-generation digital platform for luxury furniture and home décor, bringing together artificial intelligence, room visualization, augmented reality and advanced product comparison tools in a single shopping experience.

Based in Old Bethpage, New York, Benjamin & Maxwell currently offers more than 15 luxury furniture and home décor brands and thousands of products, with its collection continuing to grow.

Designed to bridge the gap between inspiration and purchase, the Benjamin & Maxwell platform allows customers to discover luxury furniture, visualize products within their own spaces, compare alternatives and make more informed purchasing decisions—all within one digital experience.

Buying high-end furniture online has traditionally presented a fundamental challenge: customers can see the product, but they cannot easily understand how it will look, fit and work within their own room. Benjamin & Maxwell was created to address that challenge. From furniture shopping to digital interior design

At the center of the platform is an interactive room visualization experience that allows shoppers to upload an image of their space and explore how furniture and décor can work within it. Customers can place products into their rooms, explore different pieces and configurations, evaluate scale and proportions, and use augmented reality to experience products in their actual environment. The result is a shopping experience designed around the way people actually make interior design decisions: Discover. Visualize. Compare. Purchase.

“Our goal was never simply to build another online furniture store,” said Spencer Kay, CEO of Benjamin & Maxwell. “We wanted to rethink the experience of buying luxury furniture online. When someone is making a significant investment in a sofa, dining table, lighting collection or statement piece, they want to understand how that product will look and work in their own environment before they make the decision. Technology gives us the opportunity to make that process dramatically easier.”

AI-powered product discovery

The platform also incorporates AI to help customers navigate Benjamin & Maxwell's growing collection of luxury furniture, lighting, décor and accessories. Rather than relying exclusively on traditional categories and filters, shoppers can use conversational search to describe what they are looking for based on style, room, materials, dimensions, design preferences and other criteria. This creates a more natural path from inspiration to product discovery. A customer can begin with a design objective rather than a specific product name—for example, creating a contemporary dining room with warm wood tones, a particular seating capacity or a specific aesthetic—and use the platform to identify products that fit those requirements.

Compare before you commit Luxury furniture is often a significant investment, making comparison an important part of the purchasing process. Benjamin & Maxwell's comparison functionality allows shoppers to evaluate multiple products side by side, including dimensions, materials, finishes and other product attributes. Combined with room visualization, these tools are designed to help customers move beyond simply asking, “Do I like this product?” Instead, the platform helps answer the more important question: “Is this the right product for my space?”

Built for homeowners and design professionals The platform is also designed to support interior designers and other design professionals through the Benjamin & Maxwell Trade Program. Design professionals can use the platform to discover products, evaluate alternatives, visualize selections and develop concepts for clients while accessing trade-specific services and benefits.

For designers, the combination of product discovery and visualization provides a more efficient way to move from an initial concept to a presentation-ready selection. “Interior designers have always had to translate a client's vision into something tangible,” said Kay. “Our technology is designed to make that process more visual and efficient while giving designers access to an expanding collection of exceptional products.” A growing collection of global design

The company combines its growing luxury assortment with technology intended to make high consideration purchases easier to research, visualize and understand. Rather than treating technology as an add-on to traditional e-commerce, Benjamin & Maxwell has built its digital tools around the central challenge of luxury furniture shopping: helping customers envision the finished space before they purchase.

A new approach to luxury furniture e-commerce The launch represents Benjamin & Maxwell's broader vision for the future of luxury home furnishings—one in which the online experience does more than display products. It becomes a place where customers can explore ideas, develop a vision for their space, test possibilities, compare products and ultimately bring that vision to life. “Luxury should not mean difficult,” said Kay. “We believe customers should be able to access exceptional design while having the digital tools they need to make confident decisions. Benjamin & Maxwell brings those two things together.”

To explore the platform and discover the collection, visit Benjamin & Maxwell. About Benjamin & Maxwell

Media Contact: Spencer Kay CEO [email protected] 631-235-3521 BenjaminMaxwell.net