Bellissima Italia's Diffon Supreme Wins 2026 Allure Best of Beauty Award

Bellissima Italia's Diffon Supreme has been named a 2026 Allure Best of Beauty Award winner for tools, earning recognition from Allure for its performance as an all-in-one curly hair dryer and diffuser. The Diffon Supreme, designed for wavy, curly, coily, and textured hair, combines drying and diffusing in one ergonomic design to help create definition, volume, bounce, and shine while fighting frizz and dryness at home.

The Diffon Supreme, priced at $169 in the United States and CAN $219 in Canada, has garnered a 4.7-star rating from 1,000 customer reviews. The tool is available in the United States, Canada, Australia, and New Zealand exclusively through Bellissima Hair Tools at bellissimahairtools.com and Amazon.

Wade Beach, Director of North America & Oceania for Bellissima Hair Tools, commented, "Every feature of the Diffon Supreme, from the argan-oil-infused ceramic heat and dual ion care technology to the extra-large diffuser bowl, design, shape, and size, was engineered with one goal: healthier, more defined curls for all textured hair types. Being named a 2026 Allure Best of Beauty winner tells us we're delivering on that promise, and it motivates us to keep pushing innovation forward for the curly-hair community."

The Allure Best of Beauty Awards for Tools recognize standout beauty products selected through Allure's editorial testing and evaluation process. The Diffon Supreme joins the 2026 class of award-winning beauty products, bringing added recognition to Bellissima's focus on purpose-designed tools for wavy, curly, coily, textured hair.

This latest honor builds on Bellissima's growing list of accolades, including a 2025 win for Best Diffuser from both Marie Claire US and ELLE. Bellissima Hair Tools, part of the Global Group Tenacta S.p.A. (Italy), designs hair styling tools engineered and optimized for wavy, curly, coily, textured hair, including the Diffon collection. Combining argan oil-infused ceramic heat and ion care technology with ergonomic design, Bellissima helps customers achieve salon-quality results at home.