Beko Launches Innovative Appliances to Simplify Daily Routines

Beko Unveils Innovation in Home Appliances, Transforming Daily Routines

Global home appliance giant Beko is redefining everyday living with cutting-edge innovations that save time and energy while enhancing the quality of household tasks. From laundry and kitchen appliances to refrigeration, Beko’s latest advancements aim to simplify daily routines and promote a more sustainable lifestyle.

In laundry care, Beko’s Ultimate40' program, powered by its patented UltimateWash Technology, delivers the same cleaning performance as a full load in just 40 minutes. This technology features an enhanced inner drum paddle and a smarter washing algorithm that dissolves detergent more efficiently and spreads water evenly, saving up to 35% in both time and energy. The new program is part of Beko’s broader commitment to making laundry faster and more energy-efficient.

In the kitchen, Beko’s PyroPro Self-Cleaning Technology reduces oven maintenance efforts. By using intense heat of up to 420°C, it quickly burns away grease and food residue, leaving only fine ash that is easily wiped away. This technology delivers a full clean in just 59 minutes while consuming up to 47% less energy compared to standard pyrolytic cycles.

Beko has also introduced new high-capacity and energy-efficient bottom mount refrigerators. The 54 cm built-in combi model comes with a B energy class rating, while the 60 cm freestanding model features a sleek, ergonomically positioned display on the crisper, offering easy access to freshness control. The new +600L large-format range includes 91 cm 4-door multi-door and 91 cm side-by-side refrigerators, designed to provide a more spacious, premium format for busy households. These models offer an ice & water dispenser and can produce up to 2 kg of ice per day, ensuring refreshing drinks are always ready.

Ragıp Balcıoğlu, Chief Marketing and Strategy Officer at Beko, stated, "Innovation is not just about introducing new technologies; it’s about understanding how people live and turning technology into solutions that deliver real benefits in everyday life. Across our brands, our latest innovations combine technology, performance, and thoughtful design to save time in laundry and drying, simplify food preparation and cleaning, and help keep food fresh for longer."

Beko’s Whirlpool brand also showcases advanced technology with its MattProtectTechnology, which combines refined design with lasting surface protection. Compared to standard glossy ceramic glass, matte glass offers up to 3x greater scratch resistance, up to 3x more effortless cleaning, and over 3x higher resistance to chipping, ensuring surfaces stay looking flawless even under daily cooking intensity.

Hotpoint, another Beko brand, introduces a pizza function that delivers restaurant-quality results. This dedicated high-heat function cooks a crispy crust, perfectly browning toppings in just 3 minutes, with three intensity levels to suit different dough types and pizza styles.

Beko, operating through subsidiaries in over 55 countries, emphasizes its commitment to sustainability and innovation. With a workforce of around 45,000 employees and 28 R&D and design centers globally, Beko holds more than 4,500 international registered patent applications. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment in the DHP Household Durables industry for seven consecutive years and has been recognized as the 89th most sustainable company on TIME Magazine and Statista’s 2026 list of the World’s Most Sustainable Companies.

"We are proud to continue developing solutions that make everyday life simpler, more efficient, and more enjoyable, while supporting a more sustainable way of living," added Balcıoğlu.