Beasley Media Group Deploys AI Platform Across Markets

Beasley Media Group has integrated Futuri's TopLine Enterprise AI revenue intelligence platform across all its markets, aiming to enhance the sales process and provide greater value to local advertisers. This companywide deployment, part of a multiyear agreement, combines Beasley's data, market intelligence, and AI agents to support prospecting, account research, outreach, and campaign performance reporting.

According to Caroline Beasley, CEO of Beasley Media Group, the integration of TopLine Enterprise is designed to help employees better understand each client's business and competitive landscape.

The platform leverages Beasley's sales, audience, campaign, and market intelligence data, combined with commercially available business and advertising data sources. This integrated approach allows Beasley sellers to develop market-specific research and recommendations for advertisers across the company's radio, streaming, digital, event, and creative assets. AI agents within the platform help identify prospective businesses, prioritize sales opportunities, and draft business-to-business outreach communications.

Kevin LeGrett, Chief Business Officer at Beasley Media Group, emphasized the importance of consistent use of the platform. "Every seller in every Beasley market now walks into a meeting with real research on the client's business and their competitors and walks out with a plan the advertiser can measure. The AI does the preparation; our people own the relationship and the recommendation."

The deployment of TopLine Enterprise was implemented across the company during the summer of 2026, with in-market training led by LeGrett. This move comes as Beasley continues to focus on converting its growing digital audience into measurable opportunities for local advertisers. The agreement extends an eight-year relationship between Beasley and Futuri, which includes TopLine Enterprise, TopicPulse, and Futuri POST.

Daniel Anstandig, CEO and founder of Futuri, highlighted the unique approach Beasley Media Group has taken. "Beasley put every seller in every market on one system that runs from the first prospect to proof of results, with their own data and their own way of selling inside it. That is what turns AI agents from a demo into a revenue system."

Beasley Media Group, a multiplatform media company providing advertising and digital marketing solutions across the United States, owns and operates radio properties in 49 large and mid-size markets. The company reaches over 20 million consumers weekly through on-air, online, and digital platforms.