bb.q Chicken Launches BBoom Chicken in U.S
News related to:bb.q Chicken · 2 min read
On September 9, 2026, bb.q Chicken is set to introduce its globally popular BBoom Chicken to U.S. customers, marking an expansion of the Korean fried chicken brand into the American market. The new flavor, which has already proven a hit in Korea, is expected to add a new layer of cheese-flavored excitement to bb.q’s menu.
According to a spokesperson, the BBoom Chicken features a four-cheese seasoning blend, including gouda, cheddar, parmesan, and blue cheese. This combination is designed to deliver an explosion of cheesy flavor in every bite, appealing to the American palate's longstanding love for cheese-flavored treats.
The launch is being celebrated on ChiBBoQ's birthday, and to commemorate the occasion, bb.q Chicken is offering free delivery on all orders placed through its online and mobile app. Additionally, a weeklong birthday party event will be held at its New York City K-Town location from September 9 to 15, featuring samples, activities, and giveaways.
BBoom Chicken’s success in Korea is a testament to its popularity. It sold a million units in just 100 days after its launch, making it one of bb.q’s best-selling items. This rapid success indicates a strong demand for the flavor, and bb.q Chicken is eager to introduce it to U.S. customers.
Established in 1995 as part of the Genesis BBQ group, bb.q Chicken has grown rapidly and is now recognized as one of the fastest-growing chains in the U.S. The brand is committed to providing the finest quality chicken and is known for its cultural offerings, reflecting the belief that food is the gateway to all cultures.
With the addition of BBoom Chicken, bb.q aims to continue its growth and maintain its position as a leader in the K-Food segment. The launch is part of the brand’s ongoing efforts to bring Korean cuisine to a broader American audience, celebrating the rich culinary heritage of the country.
As the brand expands, it is poised to offer a unique twist on the traditional American chicken experience, introducing a flavor that is bold, rich, and savory. This expansion reflects bb.q’s commitment to innovation and the satisfaction of its customers' evolving tastes.