Batten Beans Launches Premium Japanese Matcha for Global Markets
News related to:Batten Beans Co., Ltd · 2 min read
Tokyo-based Batten Beans Co., Ltd., a company engaged in international business development, has launched a premium Japanese matcha line for global B2B markets. The new product range aims to cater to importers, distributors, cafés, restaurants, hotels, beverage companies, and food manufacturers worldwide.
Batten Beans works closely with experienced Japanese tea professionals and production partners to develop matcha that is tailored to different applications, markets, and long-term business partnerships. The company sources its matcha from leading Japanese tea-producing regions, including Shizuoka, Uji, Kagoshima, Miyazaki, and Yame. Each region contributes unique characteristics to the final product:
- Shizuoka provides depth and body. - Uji offers a refined aroma. - Kagoshima delivers a vivid green color. - Miyazaki brings mellow sweetness and harmony. - Yame is renowned for its rich umami, sweetness, and elegant aroma.
These teas are combined through the traditional Japanese art of gougumi, which involves master blending to create a carefully balanced profile of aroma, body, color, sweetness, umami, and bitterness. Batten Beans also offers premium 100% Uji and 100% Yame matcha options for partners seeking origin-specific products.
The company's matcha portfolio includes several profiles developed for commercial applications:
- Nutty: Crafted for milk-based beverages such as matcha lattes, featuring a rich, roasted, and nutty character. - Standard: Offers a balanced profile of umami and bitterness suitable for a wide range of beverage and culinary applications. - Organic: Delivers a premium organic option developed using JAS Organic-certified tea leaves and specialized finishing and blending techniques.
For international B2B partners, Batten Beans provides matcha options supported by certification and quality documentation. Organic matcha options are available under Japan's JAS Organic certification system. Halal-certified options are supported by a Certificate of Halal Authentication issued by the Nippon Asia Halal Association. Kosher-certified matcha options are also available, with applicable products certified by Kosher Japan (KJ).
The production process includes comprehensive quality evaluations covering color, particle characteristics, sensory profile, residual pesticide levels, and microbial testing. Finished matcha is nitrogen-sealed in specialized packaging to preserve freshness, aroma, and color during storage and international distribution.
Batten Beans is developing its matcha business primarily for long-term international B2B partnerships rather than short-term commodity trading. The company's approach combines Japanese matcha supply, product development, branding, marketing, and international market expansion, enabling partners to develop tailored matcha products and experiences for their respective markets.
Batten Beans is currently welcoming discussions with Japanese food and tea importers, distributors, café and restaurant groups, hotels, beverage companies, and food manufacturers in international markets.