Backstreet Boys Launch Competitive Gaming Team Backstreet Gamers
News related to:Backstreet Gamers · 3 min read
Los Angeles, CA, Oct. 29, 2026 /CourierPR/ -- The Backstreet Boys, the iconic pop group known for their chart-topping hits and global fan base, have expanded their entertainment empire into the world of competitive gaming. The band has launched Backstreet Gamers (BSG), a new competitive gaming team that will join the Global Gaming League (GGL).
Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson are now part of the GGL as celebrity team owners. Their team will compete against other teams led by T-Pain, Ne-Yo, Howie Mandel, Flavor Flav, and GilliedaKing & Wallo26, among others. The Backstreet Boys are bringing their competitive spirit and global reach to the gaming world, aiming to connect with fans in a new and exciting way.
The gaming industry is a massive market, generating $200 billion annually and boasting 3.6 billion users. Backstreet Gamers is tapping into this vast audience, offering a new way for fans to engage with the band and for gamers to turn their passion into a career. The team is scouting talent for its inaugural roster, with a particular interest in recruiting women gamers.
The search for Backstreet Gamers' players is now underway. Fans and aspiring competitors can enter online tournaments, compete for prizes, take masterclasses, and play for a chance to advance to the GGL's professional league. The Backstreet Boys are also using GGL PRIMES, the league's 24/7 online gaming competition platform, to find and train potential team members.
The Global Gaming League (GGL) is a gaming entertainment league bringing together celebrity-owned teams, competition across multiple video game titles, live music, and global fan communities. Founded by Clinton Sparks alongside partners Grammy-winning artist T-Pain and Priceline co-founder Jeff Hoffman, GGL connects emerging gaming talent with the personalities, rivalries, and spectacle of professional sports. Through its live events and GGL PRIMES online competition platform, the league gives players a pathway from everyday competition to the global stage.
For the Backstreet Boys, BSG opens a new chapter in a career built on connecting with fans across generations and around the world. The band is excited to bring their unique brand of entertainment and competition to the gaming world, providing a new platform for fans to engage with their favorite artists and for gamers to compete on a global stage. Fans who can't get enough of their favorite band have a new way to connect with the band, and for gamers who are looking to turn their passion for gaming into a career, now have an opportunity to earn a place on BSG's gaming roster.
The Backstreet Boys have launched Global Gaming League team Backstreet Gamers.
The Global Gaming League is building a sports entertainment property at the intersection of gaming, music, sports, fashion, celebrity, and culture. Its model combines celebrity team ownership, live competition, and global media distribution with a pathway for emerging players to reach their professional league. Through GGL PRIMES, fans and aspiring competitors can enter online tournaments, compete for prizes, take masterclasses, and play for a chance to advance to the GGL's professional league.
The Backstreet Boys are scouting talent for their inaugural roster, with a particular interest in recruiting women gamers.
The newest celebrity-owned team in the Global Gaming League is Backstreet Gamers. Through GGL PRIMES, fans and aspiring competitors can enter online tournaments, compete for prizes, take masterclasses, and play for a chance to advance to the GGL's professional league.