Azuki Labs Launches Original Manga AZUKI

Azuki Labs, the creative powerhouse behind the digital collectible trading card game Azuki, is expanding its portfolio with the launch of a new original manga, AZUKI. The free monthly series debuts on September 17, 2026, and will be accessible exclusively on Azuki.com, marking a significant step in the company’s ambitious expansion into original entertainment.

Arnold Tsang, former Character Art Director for Blizzard Entertainment's Overwatch, is at the helm of this new project. His extensive background in character-driven storytelling and dynamic artwork shines through in the first chapter, which introduces readers to the world of Azuki. The story follows Shao, a sister who searches for her missing sibling Rei beyond the mysterious Gates, setting off a narrative that explores themes of family, destiny, and impossible choices.

The manga, a format Tsang has long admired, allows for a rich visual and narrative experience. "AZUKI is a story I've wanted to tell for years," Tsang stated. "As a life-long manga fan, it was an honor to bring these characters and this universe to life."

The launch of AZUKI coincides with the company’s broader strategy to build an interconnected universe across various mediums. Following the successful launch of its trading card game earlier this year, Azuki is now expanding into manga, games, collectibles, and other future storytelling experiences. The company aims to create a multifaceted universe that resonates with a global, digital-first generation of fans.

The manga’s cinematic trailer, unveiled at Anime Expo 2026 in Los Angeles, offers a sneak peek into the world of Azuki. The trailer, which premiered on September 8, 2026, provides an enticing glimpse into the story of Shao’s journey and the ancient Gates that serve as a central element of the narrative. Fans of anime and manga will be eagerly awaiting the first chapter, which will be available starting at 9:00 AM PDT on September 17, 2026, at Azuki.com.

Azuki Labs, under the leadership of CEO Alex Q. Xu, is positioning itself as a leader in the intersection of digital collectibles and original content. The company’s commitment to expanding its narrative universe through various formats underscores its vision for creating enduring, interconnected stories that engage and inspire a diverse audience. With the launch of AZUKI, Azuki Labs is poised to establish itself as a key player in the evolving landscape of digital entertainment.