Azúcar Tequila Launches New Margaritas in Texas

DALLAS, Oct. 15, 2026 /CourierPR/ -- Azúcar Tequila, a premium ready-to-drink tequila cocktail brand, has announced its next phase of growth, bringing its "Simply Superior" approach to ready-to-drink margaritas to consumers across Texas. The company has introduced its margaritas, which are made with 100% Blue Agave Blanco Tequila, real fruit, and agave nectar, to the market. The margaritas are designed to deliver the great taste of a margarita wherever life takes you, from tailgates and rooftops to watch parties and everywhere in between.

The margaritas are now available in three core flavors: Classic Lime, Spicy Lime, and Passion Fruit. Each can comes in at 5.5% ABV and 180 calories. The margaritas are vegan and gluten-free, and the company is entering its next phase of growth with a Texas-first strategy, with Dallas and Austin serving as key proving grounds for retail distribution while building broader national awareness through Direct-to-Consumer (DTC).

The launch of Azúcar Tequila is led by twin sisters, Haley and Hanna Cavinder, who have joined the company as Creative Directors. The former college basketball standouts have built a following that extends well beyond the court, making a name for themselves as entrepreneurs, creators, and leading voices in sports, culture, and lifestyle. In their new role, the Cavinders will help lead Azúcar's creative vision, from storytelling and social content to the experiences and occasions that bring the brand to life, drawing on their firsthand connection to the audiences and culture surrounding the brand.

Where many ready-to-drink margaritas lean on malt or wine as a base, Azúcar takes a different approach: real tequila, real ingredients, real craftsmanship. The company's margaritas are a distinction built for a new generation of drinkers who care what's in the can without giving up the ease of a ready-to-drink pour, and a portable format made for how people actually socialize.

The company's margaritas are now available in select retailers in Dallas and Austin, and the brand is expanding its presence in Texas while continuing to build national reach through Direct-to-Consumer (DTC). Azúcar Tequila was founded on the belief that convenience shouldn't come at the expense of quality, giving consumers a premium cocktail experience without the hassle of mixing, measuring, or bartending.