aytm Launches Bridge to Empower Businesses with AI-Driven Insights

DENVER, Oct. 5, 2026 /CourierPR/ -- aytm, an AI-assisted insights platform, has launched a new product called the Bridge, an AI-native operating system designed to empower businesses to run reliable research. The Bridge was unveiled at an event in Denver on October 4, ahead of TMRE and Content Marketing World 2026.

The Bridge aims to bridge the gap between business questions and actionable insights. According to Lev Mazin, co-founder and CEO of aytm, the Bridge is a significant step forward in democratizing consumer insights.

The system works by allowing team members to ask questions in plain language. An AI agent called Skipper then takes over, intelligently determining what is being asked and checking the organization's own insights history for an answer. If the answer does not exist, Skipper will initiate a new study. The process of designing the study, including objectives, audience, sample size, and quality checks, is handled by Skipper, with a person reviewing every step. aytm's data-quality systems ensure that questionable respondents are removed and the sample is automatically topped off.

When a new study is needed, Skipper not only designs the study but also shows pricing and timing before launch. Once fielding closes, Skipper surfaces the recommendations behind the findings, linking them to the underlying data. The results are ready to present the same day and are then folded back into the organization's research history for the next question.

aytm is an AI-assisted insights platform that empowers brand, marketing, and innovation teams at the world's leading enterprises to move from curiosity to understanding. The platform brings together sample, survey authoring, data analysis, and insights delivery in one place, supporting quant, qual, and hybrid research across 100 million respondents in 50+ countries.