AXIS-Y Secures KRW 430 Billion Valuation with MBK Partners

AXIS-Y, a global vegan skincare brand founded in 2019, has secured a significant milestone with a valuation of approximately KRW 430 billion. The brand has entered into an agreement with MBK Partners, a minority growth investor, to bolster its international expansion and product diversification.

Since its inception, AXIS-Y has carved out a unique identity by adhering to vegan and cruelty-free principles, climate-inspired skincare, and direct engagement with its global community. The brand has made substantial strides, operating in over 100 countries and generating more than 90% of its revenue from international markets. Its signature product, the Dark Spot Correcting Glow Serum, has achieved a milestone of over 20 million units sold globally.

The partnership with MBK Partners will see the company acquire a 40% stake in Asia Master Trade Co., Ltd., the entity behind AXIS-Y. This investment is valued at approximately KRW 172 billion. Despite the influx of capital, the founder will retain a 60% stake, ensuring continued management control. MBK Partners will not replace the founder’s identity but will serve as a financial investor and growth partner.

AXIS-Y’s approach to skincare is rooted in the recognition that climate, environment, and lifestyle significantly influence skin conditions. By developing products that cater to different consumer realities, the brand has established a strong global presence. Community participation has been integral to product development, with insights gathered from over 68 countries contributing to the brand’s identity and offerings.

The founder emphasized that the investment recognizes the value of a global business that has already demonstrated growth and profitability. "This valuation is significant, but the long-term brand value we will create from here is more important," the founder stated. "We will continue to focus on our vegan beauty philosophy and global consumer-centered identity while investing in our products, brand, technology, and people."

For the next phase, AXIS-Y plans to expand globally, extend its product range, and integrate advanced AI and data technologies. The brand will also attract key global talent to support its growth. With this strategic partnership, AXIS-Y aims to build a global beauty brand with a clear identity that resonates with consumers worldwide.

AXIS-Y’s journey from a quiet start to a global player underscores its commitment to innovation and community engagement. The KRW 430 billion valuation and partnership with MBK Partners are not just a recognition of past achievements but also a stepping stone for the brand’s continued expansion and diversification.