Auntie Anne's Partners with Activate Games for Las Vegas Grand Opening
News related to:Auntie Anne's · 2 min read
Las Vegas, Sept. 28, 2026 /CourierPR/ -- Auntie Anne's, the well-known pretzel brand, has partnered with Activate Games to celebrate the grand opening of the latter's first Las Vegas location at 6611 S. Las Vegas Blvd., Suite A143. The collaboration marks the beginning of National Pretzel Month and aims to bring a unique, interactive experience to locals and visitors.
On Saturday, October 3, Activate Games will host a ribbon-cutting ceremony at 9:30 a.m. to officially open its doors. The event will feature a limited-edition Auntie Anne's version of the Supermarket Scan game, where players will race against the clock to collect Auntie Anne's famous pretzels and other menu items. This game will be available only during the opening weekend, October 3-4.
To enhance the experience, Activate Games will offer an Auntie Anne's-inspired custom photo booth background, allowing guests to capture memorable moments. Additionally, 10 Auntie Anne's exclusive Golden Pretzel Passes will be awarded to guests at random throughout the opening weekend. Each pass unlocks a free Original or Cinnamon Sugar Pretzel every week for a full year, starting from the day the code is entered into the Auntie Anne's Rewards app.
The grand opening celebration will also include a special offer for the first 100 guests in line, who will receive a free Auntie Anne's pretzel and a signature lemonade, along with a reserved half-off play time and a premium wristband for weekly play at Activate. Guests who sign up for the Activate newsletter during the grand opening weekend will receive 50% off their play.
Activate Games, headquartered in Winnipeg, Canada, has expanded to nearly 60 locations across Canada, the U.S., and the UK. The company's first location in Nevada will offer 15 interactive game rooms, where players can take on more than 55 game varieties, including challenges involving lasers, light-up grids, puzzles, and strategy.
Auntie Anne's, founded in 1988, is renowned for its golden, hand-rolled pretzels. As of June 28, 2026, the brand operates more than 2,100 locations in 49 states and 28 countries and territories. The company's expansion into the Las Vegas market is part of its ongoing efforts to bring joy to its fans through unique experiences.
The partnership between Auntie Anne's and Activate Games is a natural fit, as both brands focus on creating memorable experiences that cannot be replicated through a screen. The collaboration aims to bring a unique blend of physical activity and gaming, promoting a healthy lifestyle while celebrating the joy of pretzels.