Atlas Trinity Tech Names New CEO for Personal Health Care Electronics Expansion

News related to:Atlas Trinity Tech Limited · 2 min read

HONG KONG, Oct. 15, 2026 /CourierPR/ -- Atlas Trinity Tech Limited, a Hong Kong-based holding company with over a decade of experience in the personal care electrical appliance industry, announced on October 15, 2026, that Mr. Haoyuan Liu will take on the role of Chief Executive Officer. Mr. Liu will succeed Mr. Tim Hoi Ching, who will step down from the position on the same date but will continue to serve as an Executive Director.

Mr. Liu has been serving as the Chairman of the Board and Executive Director of the company since April 15, 2026. He also held the position of Chief Operating Officer at GoFintech Innovation Limited (HKEX: 0290.HK), a financial technology investment platform, from September 2023. His extensive experience in fintech operations, capital markets, and regulatory compliance across Hong Kong, Singapore, and the United States will be crucial in leading the company's strategic expansion into services related to personal health care electronics.

In April 2026, Atlas Trinity Tech Limited announced a strategic shift towards providing services in personal health care electronics, including product design, development, and consultations. Mr. Liu was appointed to lead this strategic growth. As the new CEO, he will continue to oversee the execution of this strategy, aiming to build a more resilient, focused, and valuable company for shareholders.

Mr. Ching, who will remain as an Executive Director, has been instrumental in the company's development and will continue to contribute his extensive industry knowledge and operational leadership. In his farewell statement, Mr. Ching expressed gratitude for the Board's confidence and acknowledged his contributions to the company.

Atlas Trinity Tech Limited operates three businesses through its operating subsidiaries in Hong Kong. These include the sourcing and wholesaling of personal care electrical appliances for international brand owners, product design and development services in relation to personal health care electronics, and marketing solutions services. The company's strategic move into personal health care electronics is detailed in its annual report on Form 20-F, filed on July 31, 2026, with the Securities and Exchange Commission (SEC).

The company's forward-looking statements, including those regarding its strategic expansion and the anticipated benefits of this strategy, are subject to uncertainties and risks. These include the company's ability to implement its new business strategy successfully, develop and commercialize competitive service offerings, attract and retain qualified personnel, obtain sufficient financing and other resources, and identify and respond to changes in customer demand. The company notes that these forward-looking statements are not guarantees of future performance and may differ materially from expectations.

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