Asure Expands Conference Presence to Address Enterprise Payroll Tax Market
News related to:Asure Software, Inc · 2 min read
AUSTIN, Sept. 15, 2026 /CourierPR/ -- Asure Software, Inc., a provider of payroll and HR solutions, is expanding its presence at major industry conferences in October 2026 to address a significant market opportunity. The company aims to present its enterprise payroll tax and treasury capabilities to organizations evaluating automation solutions for complex tax compliance, funding, and money movement.
The commercial opportunity in the global payroll tax compliance automation market is estimated to be worth $1.71 billion in 2026, according to Mordor Intelligence. Large enterprises are expected to account for about 71% of the market spending in 2025. Asure's Enterprise Payroll Tax and Treasury solutions already represent nearly 20% of the company’s revenues, making broader access to enterprise buyers strategically important.
Asure will participate in three major events: Workday Rising, HR Tech, and Oracle AI World, all taking place in Las Vegas.
At HR Tech 2026, from October 20 to 22, Asure will exhibit in a 20-by-20-foot space, targeting approximately 7,200 attendees and 400 exhibitors. The conference theme, "From Change to Transformation," focuses on moving HR artificial intelligence initiatives from pilot programs to measurable outcomes.
Oracle AI World 2026, from October 25 to 28, will see Asure as a Bronze sponsor.
Asure's strategy is to extend its payroll tax and treasury infrastructure beyond traditional payroll-provider channels and serve more employers using payroll and major PEO platforms. Each platform relationship expands the pool of enterprises that can evaluate Asure as a provider while continuing to use their existing payroll system.
"Our October conference schedule puts Asure in front of the buyers and ecosystem partners shaping that market. It gives us a concentrated opportunity to demonstrate how specialized tax and treasury infrastructure can reduce complexity while expanding the number of enterprise payroll environments Asure can support."
Asure's conference program combines broad market visibility with practical examples of automation in payroll tax compliance. The company aims to leverage these events to strengthen its position in the enterprise payroll market and continue growing its Enterprise Payroll Tax and Treasury solutions.