Ares Technology Rebrands and Unveils New Services Platform
News related to:Ares Technology · 2 min read
RATHDRUM, Idaho, Sept. 30, 2026 /CourierPR/ -- Ares Technology, a firm based in Coeur d'Alene, Idaho, has undergone a significant transformation, rebranding from Ares Technology Consultants to Ares Technology and unveiling a new visual identity and a restructured services platform. The company, founded in 2015, has expanded its capabilities over the past year, adding operational services in October 2025 and development services in April 2026. These additions have solidified Ares Technology's position as a full-lifecycle partner for mission-critical infrastructure projects.
The rebranding and the introduction of a unified platform, "Advise. Design. Deliver," reflect Ares Technology's evolution. The new name and platform are designed to address the inconsistencies in how clients and industry partners perceived the firm's services. The old name, Ares Technology Consultants, suggested a narrower focus on consulting, whereas the new name and platform encompass a broader range of services, including advisory, design, and technical delivery.
According to Jay Brummett, Chief Infrastructure Officer of Ares Technology, the new name and platform are more accurate representations of the firm's current capabilities.
The new platform is structured around three integrated capabilities: - Advise: Development Strategy & Owner Advisory. Ares helps owners and developers navigate early-stage site, power, and infrastructure decisions to reduce risk before capital is committed. - Design: Telecommunications Design and Integrated Design Management. Ares turns strategic decisions into coordinated, executable technical designs. - Deliver: Project Operations & Technical Delivery. Ares provides on-site technical delivery, QA/QC, commissioning, and turnover support through project completion.
Each capability is available as a standalone engagement or as part of the integrated platform, allowing clients to engage Ares at any point in a project's lifecycle without committing to services they don't need.
The rebranding and the introduction of the new platform are part of Ares Technology's ongoing efforts to enhance its service offerings and better serve its clients. The firm is now positioned to provide comprehensive support from early development decisions through the execution and turnover of projects, ensuring that clients can navigate the complexities of mission-critical infrastructure projects with confidence.