Apple Music's Super Bowl LX Halftime Show Wins Seven Emmys

NEW YORK, Sept. 6, 2026 /CourierPR/ -- Apple Music's Super Bowl LX Halftime Show, featuring Bad Bunny and executive produced by Roc Nation and Jay-Z, has shattered records, winning seven Emmy Awards at the 78th Primetime Emmy Awards. The performance, recognized as the most-awarded Super Bowl Halftime Show in Emmy history, secured victories in the following categories: - Outstanding Variety Special (Live) - Outstanding Music Direction - Outstanding Directing For A Variety Special - Outstanding Choreography For Variety or Reality Programming - Outstanding Sound Mixing For A Variety Series Or Special - Outstanding Lighting Design/Lighting Direction For A Special - Outstanding Technical Direction and Camerawork For A Special

The show, which set the global viewership record for the most-watched Super Bowl Halftime Show of all time, garnered 4.157 billion views within 24 hours across broadcast, YouTube, and social media platforms. Special guest performers included Lady Gaga and Ricky Martin, while appearances from Karol G, Cardi B, Jessica Alba, Pedro Pascal, and Young Miko added to the star-studded lineup.

Bad Bunny's electrifying performance not only delighted audiences but also cemented the event's place in the annals of Super Bowl history. The seven Emmy Awards underscore the show's impact and cultural significance, marking a milestone in the integration of live entertainment and television awards.