Amerex Launches Jeep Brand Outerwear Collection for Fall 2026

Amerex Group, a company with a rich history dating back to 1932, has expanded its portfolio by launching a new outerwear collection for the fall of 2026. The collection, inspired by the iconic Jeep® brand, aims to bring rugged performance and adventure-ready style to consumers nationwide.

According to Ira Ganger, CEO of Amerex Group, the new collection is designed for individuals who embrace an active, always-moving lifestyle. "The Jeep brand has always represented freedom, exploration, and the confidence to go wherever the road leads. With this collection, we are bringing that spirit to outerwear in a way that feels authentic, versatile, and relevant to how people live today."

The Fall 2026 Jeep outerwear collection will be available through a growing network of leading retailers, including Macy's, Amazon, and Belk, bringing the collection to consumers in stores and online. This expansion marks an important step for Amerex Group, as it ventures into a globally recognized lifestyle brand rooted in adventure and authentic American heritage.

Amerex Group, known for its extensive experience in the outerwear and swimwear business, has designed, manufactured, and marketed apparel for women, children, and men to virtually all channels of distribution under various licensed, proprietary, and private label brands. The company's global headquarters, established in 1946, are located in New York, with overseas offices in Asia overseeing production in over 100 factories worldwide.

The new outerwear collection is a testament to Amerex Group's commitment to innovation and quality. With its combination of recognizable Jeep brand design cues, practical performance, and everyday versatility, the collection is poised to appeal to consumers looking for outerwear that works as hard as they do. The launch represents an expansion of Amerex Group's portfolio into a globally recognized lifestyle brand, setting the stage for continued growth and success in the coming years.

For 85 years, Jeep® has been a global leader in SUVs, delivering legendary off-road capability, advanced technology, and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology, and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity, and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

The launch of the Jeep outerwear collection is part of Amerex Group's ongoing strategy to diversify its product offerings and expand its market reach. The company's portfolio now includes several top licensed brands, such as Jeep, Kate Spade, Jessica Simpson, Vince Camuto, Nine West, Trina Turk, Sanctuary, and Lucky Brand. These recent additions complement Amerex Group's existing proprietary brands, including Bleu Rod Beattie, Becca by Rebecca Virtue, Beyond Control, Weather Tamer, and more.

The Fall 2026 collection will be available through a growing network of leading retailers, including Macy's, Amazon, and Belk, bringing the collection to consumers in stores and online. This expansion marks an important step for Amerex Group, as it ventures into a globally recognized lifestyle brand rooted in adventure and authentic American heritage.