Amaze Holdings Partners with C2 to Boost Creator Economy Engagement
News related to:Amaze Holdings, Inc · 2 min read
COSTA MESA, Calif., Sept. 16, 2026 /CourierPR/ -- Amaze Holdings, Inc., a company focused on creator-powered commerce, has announced a new revenue referral partnership with C2 Live Inc., a creator-first live social platform. This strategic move builds on Amaze’s previous investment in C2, creating a mutually beneficial relationship that will generate new revenue opportunities for both companies.
Under the partnership, Amaze and C2 will promote each other’s platforms across their respective email lists and products using dedicated affiliate links and codes. Each company will earn a 10% fee on revenue generated from their user and creator bases. The collaboration aims to expand engagement and monetization opportunities for creators and audiences across both platforms.
Amaze, which has built over 14 million creator storefronts, and C2, with approximately 1.5 million registered users, are positioning themselves to capture a significant share of the global creator economy. According to Goldman Sachs, this market is projected to reach approximately $480 billion by 2027.
Joel Krutz, Interim Chief Executive Officer of Amaze, stated, "This partnership is about giving creators more ways to turn real-time engagement into income. By connecting our infrastructure and tools to C2’s live social platform, we’re opening new paths for monetization across both ecosystems."
Lamont Wilcott, Chief Executive Officer of C2, expressed enthusiasm for the partnership, saying, "We’re excited to deepen the partnership with Amaze. This gives our users new ways to grow their audiences and generate new revenue."
The partnership is designed to create new revenue opportunities for creators and audiences across both platforms, including expanded engagement and monetization through cross-promotional initiatives. Both companies believe that this collaboration will help them tap into the growing demand for creator-driven content and commerce.
Amaze Holdings, Inc. is an end-to-end creator-powered commerce platform offering tools for brand development, product creation, advanced e-commerce, audience growth, and scalable managed services. By helping people turn what they know, create, and share into sustainable income, Amaze enables creators to build deeper audience relationships and more flexible paths to a better life.
C2 is a creator-first live streaming platform that adds a social layer to live video by connecting creators and audiences through real-time interaction, gamification, and community. Its engagement-driven model enables creators to monetize direct audience participation through virtual goods and interactive experiences. With a growing presence across North America and Asia, C2 is developing a broader suite of tools and services designed to support creators in building, engaging, and monetizing their audiences.
This partnership is expected to enhance the capabilities of both companies, providing new avenues for growth and revenue generation in the rapidly expanding creator economy.