AMASS Electrolytes Hits $1.4M Annual Run Rate Early

SANTA MARIA, Calif., Sept. 29, 2026 /CourierPR/ -- AMASS Brands Group, a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced that AMASS Electrolytes has achieved an approximately $1.4 million annualized revenue run rate following the line’s May 2026 launch. The line’s May 2026 launch marked the beginning of AMASS Electrolytes, a new product line designed to target both sides of the bar, hydration by day and cocktail-ready by night.

Since its debut, AMASS Electrolytes has established distributor partnerships across six key U.S. markets: California, Colorado, Georgia, Illinois, Michigan, and New York. The business combines wholesale distribution of sparkling electrolyte mixers with a direct-to-consumer business in hydration powders. The product line brings together sparkling mixers and portable powders designed around taste, convenience, and everyday occasions. Its sparkling format serves as a standalone beverage and a cocktail mixer, while powders expand the brand’s reach into at-home and on-the-go consumption.

The next phase of growth for AMASS Electrolytes is about repeat purchases, reaching more accounts in the six markets already served, and growing a powder business the company sells and ships itself. The company has the distributor relationships and the digital capability in house to point them at one focused opportunity. AMASS Electrolytes is crafted with clean ingredients and designed to support recovery and everyday performance with a blend of essential electrolytes and real Pacific sea salt. The sparkling mixers are consumable as a standalone beverage or as a mixer with alcoholic or non-alcoholic spirits, and the hydration powders extend the line into at-home and on-the-go occasions. The line contains lower calories and sugar versus competitors and is Non-GMO, Gluten-Free, and Vegan. Formulations vary by flavor to deliver the right taste profile for each occasion, and full nutritional information for every AMASS Electrolytes flavor is available at www.amass.com.

AMASS is prioritizing three areas for the next phase of growth: expanding distribution within its six current markets and pursuing additional retail and distributor opportunities, building repeat purchases by supporting existing accounts and developing consumer awareness around everyday electrolyte occasions, and scaling hydration powder sales online through the company’s in-house digital marketing capabilities. The powder format also carries a capital efficiency advantage, as powders ship without water or glass, which means lower freight costs, denser pallets, and less cash tied up in inventory than ready-to-drink formats.

The approximately $1.4 million annualized revenue run rate is calculated by multiplying September 2026 AMASS Electrolytes revenue booked through September 28, 2026 of approximately $116,000 by 12, resulting in $1.392 million. It does not extrapolate additional revenue for the remaining days of September. It is not revenue earned over the preceding 12 months, a full-year forecast, or a guarantee of future performance. Revenue figures are unaudited and subject to normal quarter-end adjustments. Monthly revenue may fluctuate due to order timing, distributor inventory purchases, seasonality, and other factors. The figures in this release relate to AMASS Electrolytes, not the Company’s total consolidated revenue.

AMASS Brands Group, a next-generation beverage platform built around the brands defining how modern consumers drink, and increasingly, how they don’t, is positioned to benefit structurally rather than reactively, with margin discipline, cohesive brand architecture, and the multi-brand scalability that supports the Company’s long-term brand and platform growth strategy.