Altegio Unveils New Platform Connecting Beauty Businesses with AI Assistants

BUDAPEST, Hungary, Nov. 10, 2026 /CourierPR/ -- At Web Summit 2026 in Lisbon, Altegio will unveil a new platform designed to connect beauty and wellness businesses with AI assistants. The platform aims to enable the development of custom AI agents, integrations, and tools built on business data. This move marks a significant shift in how SaaS products like Altegio are used, transforming them from mere front-desk tools to systems of record that hold critical business information.

Altegio, a European holding company, currently manages 5.5 million bookings every month. The platform supports a combined turnover of over €100 million a month and is accessed by more than 100,000 specialists daily. With this extensive user base, Altegio is positioned to offer valuable insights and support to businesses in the beauty and wellness sector.

The new platform leverages the Model Context Protocol (MCP), an open standard that allows AI assistants to connect to external services. This protocol enables business owners to find relevant data by asking simple questions. The assistant will use visit history to build a list of clients for the next marketing message. The assistant will check the booking calendar for an available time slot and suggest the change. The assistant will compare the two periods and break down revenue by service and employee.

Setting up the platform is straightforward, requiring just three steps with no coding needed. Users copy the connection address, add it to their assistant as a custom connector, and approve access in their browser. Altegio offers six MCP apps for different tasks, including Altegio Pro MCP, Altegio Pro MCP (read-only), Altegio Analytics Agent, Altegio Knowledge MCP, Altegio Integrations Hub MCP, and Altegio.me MCP.

The Altegio team, comprising over 130 people, operates from seven offices across the EU, the UAE, Latin America, and Central Asia. Founded in 2022 and headquartered in Budapest, Altegio has already gained traction, serving over 14,000 companies across more than 90 countries. The platform's open API supports over 200 methods and over 100 integrations in the Altegio Marketplace. Business Management API v3, currently in early access, is designed specifically for AI agents, offering personal API keys for custom solutions and third-party applications. Each key acts on behalf of the user who created it and has that user's current permissions.

The platform ensures that the assistant can only see and change what the user's Altegio account has permission to access. Permissions to read, write, and delete are set separately, and before saving any change, the assistant asks the user to confirm it. Altegio runs on Hetzner data centers in Germany and meets GDPR requirements, ensuring data privacy and security.

At Web Summit 2026, Altegio will demonstrate how business owners can manage bookings and analytics through an AI assistant. The platform's capabilities are designed to streamline operations, enhance customer engagement, and provide valuable insights to businesses in the beauty and wellness sector.