Aflac and Ben Affleck team up for new insurance campaign

COLUMBUS, Ga., In a move that brings two iconic names together, Aflac and Ben Affleck have teamed up to launch a new advertising campaign featuring the Aflac Duck and Affleck himself. The partnership, unveiled on September 5, 2026, marks the first time the two have appeared on screen together, blending entertainment with educational content to shed light on Aflac's role in providing supplemental health insurance.

The collaboration, which was first hinted at last week through graffiti-tagged billboards in Los Angeles, has resulted in a series of commercials that premiered during College GameDay ahead of the Aflac Kickoff Game. Directed by Affleck and produced by Artists Equity, the campaign aims to engage consumers in a new and memorable way.

“Americans have long associated Aflac with Affleck, and this partnership leverages that connection to create a meaningful and entertaining experience,” said Virgil Miller, President of Aflac. “The campaign will help consumers understand the value of Aflac's supplemental health insurance, which covers expenses not typically addressed by primary health insurance.”

The first commercial, titled “Green Room,” sets the stage for the partnership. It shows Affleck receiving an impromptu crash course on Aflac’s services from the company’s longtime partners, including coaches Nick Saban, Deion “Coach Prime” Sanders, and Dawn Staley. The spot uses humor and relatable scenarios to make the complex topic of supplemental insurance accessible to a broader audience.

“Creating this campaign was a leap of imagination that aligns with our brand’s cultural relevance and recognition,” added Garth Knutson, Senior Vice President and Chief Marketing Officer of Aflac. “We believe this partnership will inspire millions of Americans to consider Aflac’s offerings and the importance of supplemental insurance.”

Artists Equity, the artist-led studio founded by Affleck, Matt Damon, and Gerry Cardinale, has been instrumental in crafting this campaign. According to Brandon Pierce, Co-President of Advertising at Artists Equity, the goal was to transform a name confusion into an entertaining narrative.

“This partnership is not just about aligning two brands; it’s about creating something authentic and entertaining that resonates with our audience,” Pierce said. “We are thrilled to bring this campaign to life and look forward to the response from viewers.”

The “Green Room” commercial will air in various platforms, including linear television, digital, and social media, over the coming months. Aflac and Artists Equity are committed to a long-term creative partnership, aiming to raise awareness about the importance of supplemental insurance in the U.S.

“Bringing together Aflac and Affleck in this campaign is a bold move that enhances our brand’s relevance and momentum,” said Jefferis, Co-President of Advertising at Artists Equity. “We are proud to work with Aflac and contribute to the company’s mission of providing financial protection to those in need.”

The campaign is part of Aflac’s broader strategy to connect with consumers in a more engaging and meaningful way. By leveraging Affleck’s recognizable presence, the partnership seeks to make Aflac’s message more accessible and relatable.

Consumers can watch the new commercial on Aflac’s website and follow the extended story for more details. The collaboration between Aflac and Affleck is set to continue, with more content and campaigns planned for the future.

Aflac, a leading provider of supplemental health insurance in the U.S., has been committed to helping policyholders and customers since 1955. The company’s focus on financial protection and its commitment to corporate social responsibility and sustainability further solidify its position as a trusted brand in the market.

Artists Equity, with its innovative model and diverse portfolio of projects, continues to redefine the relationship between talent, studios, brands, and distributors. The partnership with Aflac marks a significant milestone in both companies’ efforts to engage and inspire their audiences.

With this new campaign, Aflac and Affleck are not just creating a commercial; they are creating a conversation that could change how millions of Americans view and consider supplemental health insurance.