AdTech Holding wins Gold Brandon Hall Group HCM Excellence Award

LIMASSOL, Cyprus, Sept. 4, 2026 /CourierPR/ -- AdTech Holding and its flagship advertising platform, PropellerAds, have been honored with a Gold Brandon Hall Group HCM Excellence Award in the Best Business Strategy category, as part of the Future of Work program. The award recognizes the company's "AdTech Holding Becomes Strategy-First Organization" initiative, which was developed with the support of business strategy consultancy SOTA.

The program, which was implemented to integrate strategy into a continuous operating practice, significantly transformed AdTech Holding's approach. By moving strategy from a periodic leadership exercise into a daily operational rhythm, the company achieved clearer planning, stronger prioritization, and improved accountability for measurable outcomes.

According to Elena Dolya, Chief Administrative Officer of AdTech Holding, the strategy-first approach has enabled the company to translate strategic goals into cross-functional execution. "Becoming strategy-first means turning direction into a shared operating discipline," Dolya stated. "We have built a system that helps our teams make clearer choices, stay aligned, and translate priorities into measurable action. This recognition reflects the commitment of everyone who made that change part of how we work every day."

The initiative has also strengthened the connection between leadership decisions and everyday work. Teams now gain greater visibility into company priorities, and key result owners receive clearer accountability and the authority to focus resources on the outcomes that matter most.

Rachel Cooke, Chief Operating Officer of Brandon Hall Group and leader of the HCM Excellence Awards program, emphasized the importance of the award. "Every year, the HCM Excellence Awards remind us that innovation is ultimately about impact. The organizations recognized this year have demonstrated that great HR and learning strategies don't just improve programs, they strengthen organizations, empower people, and deliver measurable business results. We are honored to celebrate their achievements," Cooke said.

The Brandon Hall Group HCM Excellence Awards recognize programs that demonstrate a clear business need, thoughtful design, innovation, effective adoption, and measurable organizational impact. The winners will be honored at the HCM Excellence Conference on January 26-28, 2027, at the Hilton West Palm Beach.