AdsGram Launches tCPA Optimization for External Links in Telegram Ads

LIMASSOL, Cyprus, Oct. 29, 2026 /CourierPR/ -- AdsGram, an advertising platform for the Telegram ecosystem, has introduced a groundbreaking feature that allows advertisers to optimize their campaigns based on target cost per action (tCPA) for external links. This innovation marks a significant step in making the Telegram Ads platform more versatile and user-friendly for advertisers whose conversion happens on their own websites.

Previously, advertisers using Telegram Ads could only target users and launch bots or Mini Apps within the Telegram ecosystem. However, with the launch of tCPA optimization for external links, AdsGram has enabled advertisers to set a target cost per action and let the platform optimize the campaign toward that goal. This feature is particularly beneficial for advertisers whose conversion occurs on their own websites, as it allows them to measure and optimize their campaigns based on the actions they care about, such as sign-ups or purchases.

To use this new feature, advertisers can set a target cost per action alongside the campaign’s budget and targeting. AdsGram then works to hold the campaign’s actual cost per action as close to the target as possible. The targeting the advertiser defined stays as it was set, and billing remains on a CPM (cost per thousand impressions) basis. AdsGram recommends an initial budget of $500 and advises advertisers to finalize targeting before launch, as Telegram Ads campaign settings cannot be changed once a campaign is live.

AdsGram, founded in 2024, is an advertising platform for the Telegram ecosystem and a partner for Telegram Ads. It gives advertisers access to Telegram Ads alongside inventory across Telegram Mini Apps (TMA), channels, and bots, serving more than 15 million ad impressions per day. In Telegram Ads, campaigns reach 213 countries through Target Users (TU), while Target Channels (TC) supports 59 languages. AdsGram offers image, video, and task-based ad formats with built-in anti-fraud filtering to maintain traffic quality across its network, and works with advertisers across crypto, gaming, fintech, dating, iGaming, and consumer apps.

For advertisers, this new feature means they can now optimize their campaigns based on the actions they care about, even when those actions happen outside the Telegram ecosystem. With tCPA for external links, advertisers can set a target cost per action and let AdsGram handle the optimization, ensuring their campaigns are as efficient as possible. The feature is available to all AdsGram advertisers today, and campaigns can be created at traffic.adsgram.ai. Standard Telegram Ads terms apply, including a 500 USDT deposit reserved for a first campaign in each new region and language combination, and creative moderation within 24-48 hours on business days. Documentation is available at docs.adsgram.ai.